RAK Ceramics named UAE SuperBrand 2010

Published July 25th, 2010 - 08:46 GMT

RAK Ceramics, the world's largest ceramic tiles & sanitaryware manufacturing company, has announced that it has been named as one of the UAE's SuperBrands in 2010, a distinction it has earned for the second consecutive year. The award ceremony was held on 20th of July at the Intercontinental Hotel, Dubai Festival City. RAK Ceramics was presented the UAE SuperBrand award by the SuperBrand Council, the world's largest independent brand arbiter.

RAK Ceramics has been credited for helping enhance the reputation of Ras Al Khaimah and the rest of the UAE as an ideal manufacturing base through its powerful global brand image and its sustained efforts to set new industry benchmarks and expand its presence in all international markets. Available in more than 150 countries, the RAK Ceramics brand is also renowned worldwide for offering the industry's widest selection of colours, textures and finishes as well as an extensive array of coordinating trim and angle pieces.

Dr. Khater Massaad, CEO, RAK Ceramics said: "The UAE SuperBrand award reaffirms the continued success of our brand awareness campaign, which focuses on product quality and service excellence. Moreover, the distinction serves as a powerful endorsement of RAK Ceramics' ability to deliver on its brand promise, which is to be a trend setter and a benchmark for quality in the global ceramic tile industry. RAK Ceramics will continue to pursue its aggressive brand identity programs in parallel with our efforts to maintain the highest quality standards in all our products and services, in line with our mission to enhance customer loyalty and further strengthen our brand image across global markets."

In addition to the UAE SuperBrand label, RAK Ceramics has also consistently won several other industry distinctions, including being rated as among the top four brands in the UAE by Brand Finance Middle East of the UK, Company of the Year by Arabian Business Awards, and the MRM Business Award for manufacturing, the topmost manufacturing award in the UAE. Earlier in April 2010, RAK Ceramics was awarded the Best Brand at Middle East Business Leaders Summit and Awards held in Dubai. Moreover, in the latest issue of Ceramic World Review, RAK Ceramics was officially recognised as the world's largest manufacturer of ceramic tiles.

The Ras Al Khaimah-based company was established in 1991 by H.H. Sheikh Saud Bin Saqr Al Qasimi, Crown Prince of Ras Al Khaimah and RAK Ceramics Chairman, and Dr. Khater Massaad, CEO, who directed the company towards global competitiveness, technological advancement, and high-quality production. Within just a decade of operations, RAK Ceramics quickly established itself as one of the world's leading manufacturers of ceramic tiles and, ultimately, the largest producer in the global market.

RAK Ceramics' products include world-class ceramic wall and floor tiles, Gres Porcellanato, and sanitary ware, which are distributed in Europe, Asia, Australia, USA and Canada. The company uses more than 8,000 production models, with new designs added almost every week to its product portfolio.

Renowned as an industry pioneer, RAK Ceramics is the world’s first company to launch Luminous, Golden or Silver Glazed tiles and the Antimicrobial, a super specialty tile for the hospital industry. RAK Ceramics' latest creations include the high-valued brand "Elegance Ceramics", and "RAKSLIM", an eco-friendly 4.5-millimetre thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use.

The SuperBrand Council consists of eminent personalities in the world of branding and seeks to pay tribute to established brands all over the world. The SuperBrand Council also produces various publications featuring the world's SuperBrands. Being voted a SuperBrand serves as a powerful endorsement and evidence for existing and potential customers, media, suppliers, investors and employees of a brand's exceptional status.

The public-listed RAK Ceramics is currently the world’s largest manufacturer of ceramic and porcelain tiles accounting for more than USD 1 billion global sales annually. The company's global production of tiles exceeds 360,000 sqm and 12,000 pieces of sanitary ware per day from its local and global state-of-the-art manufacturing plants.

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