RAK Ceramics sponsored top German handball club team trains in Ras Al Khaimah and plays a friendly match with UAE National Youth Team

Published July 19th, 2010 - 09:27 GMT

Germany-based SG Flensburg-Handewitt, one of the world's best handball teams and the European champions in handball league, recently concluded a training stint in Ras Al Khaimah as part of their pre-season training campaign. SG Flensburg-Handewitt, which is sponsored by RAK Ceramics-Germany, consists of several players who were medal winners at Beijing Olympics and have been part of the winning European championship team. Further, SG Flensburg-Handewitt also played a friendly match with the UAE National Youth Team at Al Nasr Sports Club, Dubai.

"RAK Ceramics has always been committed to societal causes and has been encouraging talents in various fields, including sports. In line with this, RAK Ceramics Germany is the sponsor of one of the best handball teams in world - SG Flensburg-Handewitt – resulting in an ideal association for a leading global brand like RAK Ceramics. Handball is a young, fast-paced game that suits RAK Ceramics' image in Germany, where our products are known to be fresh, youthful and highly innovative," said Abdallah Massaad, Deputy CEO, RAK Ceramics

RAK Ceramics had recently revealed that it is expecting to increase its market share in Germany, its best market outside the Gulf region, to 10 to 12 per cent in 2010 from 8 per cent last year.

"Training in the UAE, and Ras Al Khaimah in particular, was an exciting experience for us and we thank RAK Ceramics Germany for providing us with the necessary facilities. We are overwhelmed by the hospitality and facilities extended to us throughout our stay here and we eagerly look forward to coming back here. A highlight of our visit was our memorable match against the highly talented UAE National Youth Team, who I believe have the potentials to be into quality players with their commitment and hard work as they already well-versed with skilful handball skills" said Coach Per Carlen from SG Flensburg-Handewitt.

Commenting on the friendly match they played against SG Flensburg-Handewitt, Omran Hussain Altawash from the UAE Handball Federation, said, and "It is not often that we get a chance to play against a world-class team like SG Flensburg-Handewitt. Our young team has certainly learnt a lot from this experience and we appreciate all players of SG Flensburg-Handewitt for their willingness to share their knowledge and experience with us. We want to thank RAK Ceramics for organizing the friendly match that has benefitted the budding UAE handball players."

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry that exports its products to over 150 countries, targeting architects, project developers and retail customers. 

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