Rasasi Spreads its Unique Fragrance During Summer with DSS

Published July 26th, 2010 - 08:39 GMT

Rasasi Perfumes, one of the region's pioneering perfume houses, participates at Dubai Summer Surprises (DSS), and announces its "Summer Promotions" on a wide range of their Oriental, Occidental and Western fragrances. This promotion is available at all Rasasi outlets in Dubai.

Rasasi Perfumes presents an unbelievable offer on its selective range of perfumery and fragrance products. The company has also undertaken a concerted campaign to create excitement among its customers through this special offer. Rasasi "Summer Promotions" will conclude on September 15th 2010.

Mr. Salim Kalsekar, Managing Director of Rasasi Perfumes commented, "We are delighted to unveil our special summer promotion during Dubai Summer Surprises 2010 and are sparing no efforts to make it an unprecedented success, by offering this promotions. We are happy to play a role in supporting the Government of Dubai initiative to promote UAE's heritage and strong perfumery tradition during DSS. We are confident that our diverse range of Offerings effectively caters to the discerning tastes and preferences of Middle East customers who always include fragrances on their shopping list".

Rasasi has carved a niche in the mastery of fine fragrances and a unique range of need-states and fragrances attached to it. The company speaks the Language of Scents through its knowledge of every need-state, mood and personality, revealing the inner meaning of one's choice and one's olfactory psychology and the DSS offer is part of this strategy.

What makes offerings from Rasasi unique is that there exists a different perfume for every state of mind, for every occasion, for every reason and for every season. There are certain notes in a fragrance that communicate a particular mood/ personality trait and with the right blend of notes; and Rasasi offers fragrances for all need-state. 

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