REEBOK teams up with Fitness O2
While designing products and marketing programs that reflect creativity and the desire to constantly bring a change in lifestyle, Reebok Middle East has teamed up with Fitness O2 - a leading sports services company in the UAE. Reebok along with Fitness O2 aims at providing a new dimension to the fitness regime in the region.
Specialising in Boot Camps and personal trainings, ranging from Renegade Boot Camp suitable for any participant, to Booty Boot Camp targeting women, Fitness O2 offers Young Guns Boot Camp programmes for kids of all age.
Commenting on the association with Fitness 02, Mark Greiner, Sales and Marketing Manager, R.B.K Middle East, said, “At Reebok we believe in incorporating creativity and innovation in all aspects of our business - designs, features, colours to creating or associating with a new evolving fitness regime. Boot Camps are gaining traction in the region and we want to be part of it.
“Zena is the founder of Fitness O2, she is Reeboks’ new fitness expert. This tie-up will help us interact with the local audience; especially the local women very effectively”, added Mark.
Commenting on the partnership, Zena Habi, Founding Member and Managing Partner of Fitness O2, said “At Fitness O2, we provide tailored fitness solutions to all our participants and we constantly aim at introducing new and interesting programs to make fitness fun. We are extremely glad that global brands like Reebok are taking keen interest in fitness related programs that not only are in sync with the brands global alignment but also create the right exposure for brands among its key audience. We are extremely glad to be associated with Reebok.”
As part of the tie-up, Reebok will provide Fitness O2 with training kits and a range of sports equipment products. Fitness O2 trainers will use and wear Reebok products during the training sessions.
