Dubai-based fashion designer sisters, Rima and Sara Ashemimry, co-founders of the internationally popular fashion label Rimalya, presented their Spring-Summer 2008 collection at the Nolcha Fashion Week, which was held in New York City September 5th -12th 2007.
The Nolcha Fashion Week, one of the trade's most important annual events, supports and promotes fashion on the runway, in seminars and by networking. Each year, selected designers unveil their collections to an audience of fashion lovers and fashion industry professionals including buyers and fashion writers from across the globe, while the educational seminars feature guest speakers including renowned industry figures who offer their expertise on the nature of the fashion business. Networking events are a key part of the Nolcha Fashion Week and give rising talents the opportunity to meet trade buyers and established fashion professionals.
The New York showing follows the success of Rimalya's latest collection at the Las Vegas Magic Marketplace, last month. "These two shows in the USA are highly important events in our calendar and are key fixtures in our global marketing strategy," said Sara Ashemimry.
It is always a pleasure to receive critical acclaim from fellow professionals," added sister Rima. "After months of hardwork, the reception we received at both our showings in the USA told us that we have launched another successful collection, but of course, as soon as one season's collection is launched, we have to start work again designing for the next season."
Rima and Sara Ashemimry, founded Rimalya in 2003, basing it on the concept of a perfect fit for all body types. International success has been achieved in less than five years and today Rimalya is a globally recognized brand, a prestigious designer label sought after by women all around the world.
Combining quality of materials and workmanship to produce distinctive and strikingly modern fashion creations, Rimalya expresses its designers' fashion philosophy that women should look good and feel good in the clothes that they wear. "Each and every one of our collections is designed to offer a range of garments that give a feeling of relaxed confidence for every occasion," said Sara Ashemimry.
Presented in two collections a year, Spring-Summer and Fall-Winter, Rimalya's newest designs are eagerly anticipated by a loyal following of buyers and aficionados who together have made Rimalya a favorite fashion label, with every collection featuring something for everyone, appealing to women of all social classes and personality types.
