Amman- Roche Pharmaceuticals and Action Public Relations recently signed a cooperation agreement for the provision of a wide range of public relations consultations and information services in Jordan and managing major Roche Jordan awareness campaigns especially breast cancer, which would contribute to enhancing awareness of this disease and combating it.
The agreement was signed by Dr. Mahmoud Al Khalidi, Sales Manager of the Roche Jordan and General Manager of Action PR Jordan Bashir Mraish.
Roche is considered a world authority in the health care sector. For more than 100 years, the Switzerland-based company has been active in the discovery, development, manufacture and marketing of novel healthcare solutions. Its products and services address prevention, diagnosis and treatment of diseases, thus enhancing well-being and quality of life.
"We chose Action PR because they are pioneers in the public relations sector in Jordan. Their expertise, versatility and professionalism especially in the management of public relations and awareness campaigns will ensure that Roche campaigns are always successful," Mr. Khalidi said.
Mr. Bashir Mraish said that Action PR has always been a leader in the public relations field in Jordan and the region and a major contributor to the improvement and enhancement of this key field.
It is worth noting that Action PR will be managing a Roche Pharmaceuticals major breast cancer awareness campaigns and other related activities.
