Roger Dubuis announces partnership with Bahrain’s Asia Jewellers and introduces the Excalibur collection

Published November 19th, 2009 - 09:18 GMT

Luxury Swiss watch and jewellery manufacture ROGER DUBUIS announced its regional expansion plans during the ongoing Jewellery Arabia exhibition at the Bahrain Exhibition and Convention Centre in Manama by announcing a partnership with Asia Jewellers as exclusive distributors for the Kingdom of Bahrain. The partnership was sealed with a formal contract between the two companies.

Speaking to reporters at Jewellery Arabia, Mr. Omar Chaoui Regional Brand Manager ROGER DUBUIS said, “ROGER DUBUIS is renowned for its combination of horological excellence and distinctive cutting edge design and our watches are coveted by watch connoisseurs and aficionados around the world.”

Mr. Chaoui noted that with its highly developed communication and transport facilities, Bahrain is home to numerous multinational firms with business across the Gulf. Petroleum production, aluminum, financial and construction sectors are among the major pillars of Bahrain’s economy and the Kingdom is focused on Islamic banking and competing on an international scale with Malaysia as a worldwide banking center.

In addition Bahrain is actively pursuing the diversification and privatization of its economy and attracting a lot of business visitors as well as leisure visitors so it makes sound business sense for a luxury brand such as ROGER DUBUIS to position itself in such a buoyant market.

“Asia Jewellers are delighted to partner with ROGER DUBUIS and add another high end brand from RICHEMONT to our portfolio of high end luxury watch and jewellery manufacturers and we are confident that ROGER DUBUIS watches and jewellery will be in high demand in Bahrain for the local and expat community as well as overseas visitors,” remarked Mr. Mohammed Mahmood Jaffar, Chairman of Asia Jewellers.

He added: “We are proud to continue to have such a strong presence at this landmark show, which firmly places Bahrain as the regional leader for the jewellery industry".

Mr. Jaffar noted that the support of the Government of Bahrain, and the leadership of His Highness the Prime Minister Shaikh Khalifa bin Salman Al Khalifa, has succeeded in establishing a benchmark for the industry and attracting international attention to the Kingdom. “The interest we receive from our international partners and the continued expansion that we undertake each year is evidence that this show is a trend-setting event in the global market.”

Asia Jewellers is participating at Jewellery Arabia 2009 with a 1,000 square meters stand and showcasing its newly launched ROGER DUBUIS Excalibur watch range to visitors at the event. First manufactured in 2005, “Excalibur” is the tenth collection of ROGER DUBUIS watches. In addition to the classic round shape, Excalibur innovates in terms of design through powerful signature features: its diameter, its wristband secured by the brand’s characteristic triple lugs, its refined crown guard and its fluted bezel mean this model simply cannot be compared with any other on the market.

This immediately identifiable architecture sculpted in gold or steel is admirably associated with complicated or “Grande Complication” movements.


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