Sabre Travel Network(R), the world’s leading provider of high-performance solutions for the travel industry, picked up an Innovation Award for its Air Merchandising Suite at the annual Business Travel and Meetings Show in London last week. Sabre Travel Network Middle East, a subsidiary of Sabre Holding, is based in Bahrain.
The prestigious award culminates a noteworthy three-month period, with Sabre earning recognition from prominent travel industry publications and global organizations on five different occasions.
The Innovation Award pays tribute to Sabre’s leadership in deploying air merchandising solutions that help agents and corporations manage new airline fees and services. Sabre is the first and only global distribution system (GDS) to integrate merchandising capabilities into the travel agency desktop, with cascading benefits for airlines, corporations, travellers and travel agencies.
Airlines using Sabre’s Air Merchandising solutions generate millions of dollars of additional revenue, while travel agents are empowered to efficiently shop, book and service an increasingly diverse array of products and services in the agency workflow.
“As recently as 2007, air merchandising was limited to a small number of carriers. Today, it’s a strategic cornerstone for many airlines around the world as they seek new revenue streams in ways that differentiate their product,” said Greg Webb, President of Sabre Travel Network.
“We saw this trend emerge a few years ago, and invested significantly in solutions that support airline revenue goals, as well as the agency community’s need to efficiently sell these new fees and services within the agency workflow. It’s an honour that the industry has recognised our commitment and passion to supporting air merchandising for all travel constituents,” he added.
The Innovation Award is one of a string of honours recently received by Sabre Travel Network for its ongoing leadership in the travel technology arena. Sabre won the ‘World’s Leading Travel Distribution Provider’ at ‘World Travel Awards’ in November 2009’; ‘Best Global Distribution System’ from ‘Travel Weekly (December 2009); ‘Best Travel Technology Provider’ from ‘Performance Media Group’ (December 2009) and ‘Best Reservation/GDS System’ from ‘Recommend magazine’ (December 2009).
