Leading hardware retailer and wholesaler and the Kingdom's largest total-solution home improvement superstore opens its first flagship SACO World store in Jeddah which its 2nd SACO World in the Kingdom as part of the company's ambitious expansion programs bringing the total number of SACO outlets to 18 spanning 11 cities across the Kingdom.
The first SACO World store which is strategically located on Prince Sultan St. in Aya Mall, is open for business for customers and offers both convenience and a diverse product base. The 10,000 sqm flagship store carries more than 35,000 line items in 13 specialized departments.
"Jeddah needs a SACO World said Haytham Al Hamidi COO of SACO. We have been working on the project for more than 2 years now to ensure we are in the right location with the right products and services, and we are happy to add another SACO store to our customers in Jeddah."
Al Hamidi added, "During the past two decades SACO has become recognized throughout the Kingdom as a one stop shop for all home needs and SACO World is the culmination of more than 20 years experience in giving Saudi customers what they want and cannot find it anywhere else." He added, "Not only is this new showroom is one of the largest home improvement stores in the Middle East, it is also the best bringing Jeddah the latest trends in retailing and opening a new avenue of career opportunities for Saudi nationals."
The opening of the new SACO World in Jeddah is part of the Company's five year expansion program to strategically launch both SACO and SACO World stores across the Kingdom. In addition to geographical expansion, the company's strategy is to focus on services and value added programs for customers and invest in building local skill and talent in the retail business.
In addition to delivery and assemble and installation services that SACO provides its customers, the Company also provides a double product warranty which means SACO backs its products with an additional warranty to the one provided by the manufacturer. SACO also launched a customer Loyalty card to provide more benefit and value, also if the customer finds the product cheaper anywhere, SACO will refund the difference in
cash. Other features of this comprehensive customer based strategy include special payment and credit facilities.
SACO believes in building and investing in local talent. The Company works closely with many government organizations and training institutions in the Saudi Arabia to further develop its workforce,
SACO World continues to expand its product and services offering based on customer needs. Following extensive marketing research. SACO World recently added a new line of children's furniture to include bedrooms with new colors and designs suitable for various age groups, from newborns to elementary school graduates. In addition to bedrooms, SACO provides a wide range of bedroom accessories including wall paintings, hangers, chairs, storage units, curtains, and lighting fixtures. To add more joy, children can select from a wide range of indoor and outdoor toys including slides of various sizes and colors. SACO also provides floorings for play areas to protect children from injury when they are playing
Al Hamidi continued, "We will continue providing the finest range and quality of products and services. And in order to further enhance our ability to build positive and lasting relationships with customers, we plan to establish complete home-improvement solutions available wherever and whenever our customer's convenience needs and demands. Having said that we continue to take our customer comment 'that If you can't find it at SACO, you won't find it anywhere else,' and aspire to live to that promise.
Launched in 1985, SACO which is 100% Saudi owned, is a pioneer in the hardware retail and wholesale business, the largest total-solution home improvement superstore in the Kingdom of Saudi Arabia. SACO now represents the most innovative company in its field throughout the Kingdom. As an authorized dealer for Ace Hardware, SACO has the buying power to import the best quality merchandise from all over the world. Currently, there are 17 SACO retail outlets in eleven cities throughout the kingdom, with over 35,000 different products on display extended on 1500 to 11500 square meters store space, with 13 dedicated specialized departments. In addition to that, wholesale offices are supported by professional salespeople offering comprehensive services and delivering items directly to customers.
