On October 1st at 5:00pm the elegant spiral staircase inside BurJuman was filled with lanterns bathing the atmosphere in a layered ocean of lights celebrating the launch of the 2010 Safe and Sound Breast Cancer Awareness Campaign. .
Symbolic for the knowledge and hope the campaign is spreading throughout the community, 'Volunteer in Dubai' gathered 100 individuals to light lanterns within the mall, graciously provided by 'Glowskies' – a heartwarming kick-off to a Calendar of events run by the Safe and Sound campaign to encourage women to be alert and proactive about their breast health.