Reinforcing its commitment to supporting government initiatives that have contributed to Dubai’s phenomenal growth in the past few years, the Saif Al Ghurair Group, one of the region’s leading conglomerates and owner of BurJuman and Reef Mall, announced it’s Key Sponsorship of the Dubai Summer Surprises (DSS) 2006.
BurJuman, the region's premier shopping destination, is set to spread the message of fun this summer by hosting the broad array of exciting activities and events during the 10 weeks of DSS, starting with Dubai Electricity and Water Authority-organised Ice Surprises week on June 21 2006. Each DSS week has a different theme and this year BurJuman will be involved in each one.
Reef Mall continues to be a firm favourite with residents and tourists’ alike, housing more than 70 leading brands, including Home Centre, Splash, Damas, Nine West, Bossini, G2000, Jumbo and Plug-Ins as well as a bouquet of quality outlets that offer the best prices for your buy. Reef Mall has a plethora of choices from various lifestyle outlets, optics, electronics, and sportswear to men’s, women’s and children’s apparel.
The mall will also be a key venue for a variety of live entertainment, music, dancing, competitions, workshops and numerous interactive programs in keeping with that particular week’s theme.
“As a local group the growth of the DSS in size and stature is a source of great pride for the Saif Al Ghurair group. This year, once again, we are sponsoring the DSS as a whole entity to reaffirm our commitment to the rapid development of the UAE’s tourism sector,” said Majid Al Ghurair, managing director, Saif Al Ghurair Group.
The Saif Al Ghurair Group, founded in the 1960’s, remains one of the largest, most successful organizations in the UAE, consisting of seven main lines of business ranging from retail and real estate to manufacturing and packaging.
In keeping with this year’s DSS theme, ‘Big Fun for Little Ones’, the numerous activities planned at the malls is designed to encourage children to expand their creativity and enhance their knowledge in an entertaining and informative way.
“The summer is now seen as a strong retail season affording tenants an opportunity to enhance sales through innovative promotions. This is primarily due to Dubai Summer Surprises, a government initiative that we have supported for seven years, aimed at encouraging residents to spend the summer here in the UAE and attracting tourists from the neighbouring GCC countries, Europe and Asia,” said Eisa Adam Ibrahim, Executive Manager, Saif Al Ghurair Group.
“BurJuman remains the premier shopping destination in the region, with its emphasis on luxury and style. This summer, as we have seen in the last 7 years, footfall at the mall is expected to increase greatly as we complement our retail offering of the world’s most exclusive brands with top-notch activities and entertainment, thus enhancing the BurJuman experience for our customers,” he added.
About BurJuman
The haven of luxury shopping, the residence of high-fashion BurJuman today has the world’s largest concentration of high fashion luxury shopping brands. Here's where the leading fashion icons mingle comfortably with one another. Louis Vuitton, Dior, Chanel, Hermes, Valentino, Prada, Moschino, Dolce and Gabbana, Versace, Emanuel Ungaro, Loewe, Etro, Cartier, Van Cleef & Arpels, Christian Lacroix, Salvatore Ferragamo, Just Cavalli, and many more. Temptations abound, but the feeling of getting the finest in an ambience of absolute comfort and luxury is wonderful. With over 300 leading fashion stores including Saks 5th Avenue, you'll always be spoilt for choice.
Located in the heart of Dubai, the BurJuman Centre is a distinctive landmark which comprises over 2.8 million square feet of space. The centre’s atrium courtyards, beautiful seating and abundant foliage create a relaxed yet vibrant shopping environment.
You can also choose from a wide selection of restaurants, a food court and cafés.
About Reef Mall
Conveniently located on the Salahuddin Street in Deira, the mall offers an excellent range of shops and food court facilities to its neighborhood population. The contemporary and innovative design houses stores such as Home Centre, Lifestyle, Splash, Baby Shop, Nine West, Damas, Bossini, Shoe Studio – just to name a few. In addition to Dome Café on the ground floor and Gloria Jeans and Dunkin Donuts coffee shops on the first floor, a dedicated food court on the upper level includes Chinese, Italian, Indian, Mexican and Lebanese foods, as well as Fun City; a total entertainment centre for children which is fully staffed by professional child-carers.
