Sakana to Inspire young innovative minds at YO!

Published October 14th, 2009 - 09:46 GMT

Sakana Holistic Housing Solutions, one of Bahrain’s leading Islamic mortgage finance companies, has confirmed sponsorship of the ‘YO! M-AD’, a creative contest that will challenge young innovative minds to make an advertisement for the Sakana brand at YO! 09’ - Bahrain’s first Inter-University Youth Festival.  More than 10 universities are expected to participate in the two-day festival being organized by ‘Out of the box’ and hosted at NYIT on 14th and 15th November 2009.
Sakana will provide the YO! M-AD contestants with a challenging brief to create an interesting ad for their brand. The winners will be awarded trophies and certificates.
Mr Lakshmanan, CEO of Sakana said: “We are delighted to be first sponsor on board to sign an agreement to confirm our sponsorship of the YO! M-AD contest, the first of its kind in the Kingdom of Bahrain. Sakana is an ethical Sharia’a-compliant mortgage provider which aims to attract customers with its unique suite of products ideally suited to today’s lifestyles.  We believe this competition will be an interesting challenge for the participants and will help to create a better understanding of our brand among the youth in Bahrain.” 
Sarva Velamuri, Managing Director, of ‘Out Of The Box’ Bahrain said: “Sakana was the first company to confirm their sponsorship of the YO! M-AD contest. This demonstrates Sakana’s interest to encourage and promote the young talented Bahraini community and at the same time support the Inter-University Youth Festival.”

The Inter University Youth Festival, which is the first of its kind, aims to create an ideal platform for the youth of Bahrain to get closer to each other and provide the participating universities an opportunity to showcase their talent and take pride in their students.  


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