Sales of the Samsung “Star” mobile phone surpass 10 million units at record speed

Published November 16th, 2009 - 02:54 GMT

Samsung Electronics Co. Ltd., a leading mobile phone and telecommunication equipment provider, today announced that sales of the Samsung Star, its hugely popular touch-screen mobile phone, have surpassed 10 million units, just six months after its release. The Star (model number S52330), launched in May, reached this sales milestone faster than any other mobile phone in Samsung’s history.

By becoming the sixth Samsung mobile phone to sell 10 million units earlier this month, the Star eclipsed the record of the E250, a classic slider, which took 10 months from its release in November 2006 to reach the 10 million unit landmark.

The Star hit the 5-million unit mark in just four months, selling 700,000 units in May and 900,000 units in June, before jumping to 1.6 million and 1.7 million units in July and August respectively. Monthly sales surpassed 2 million units in September and October, as the touch-screen device continued to generate buzz in the global market.

Across Europe, where it was first launched, the Star has sold 5 million units in total.  The model has also sold strongly in Latin America (1.6 million), the Commonwealth of Independent States (900,000) and China (800,000). Most notably, the Star has topped the bestseller lists in the United Kingdom, Italy and the Netherlands.

Sandeep Saihgal, general manager of mobile phones at Samsung Gulf Electronics: “We have entered an era where full touch-screen mobiles are mainstream devices, and we are very pleased with the broad popularity of the Samsung Star. We are aiming to take the lead in the global touch-screen mobile market with our diverse product line up and customized, unique marketing approach.”

Created for the next-generation of mobile users with its stylish design and powerful multimedia features, the Star has been promoted through global marketing programs tailored to each region and country. Samsung has held experiential Mobile Live events in across Europe, Central and South America, the Middle East and Africa, the CIS and in Southeast Asia.

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