Samsonite Teams up with Viktor & Rolf; to Introduce new Collection
SAMSONITE BLACK LABEL TO ROLL OUT NEW COLLECTION IN THE LUXURY SEGMENT
Two unique global brands Samsonite Black Label and Viktor & Rolf have joined forces to create a new, truly magical collection that delivers an optimistic, exciting and glamorous take on the world of travel. The new collection to be launched in the Middle East and the rest of the world is all set to hit the fashion and travel market in the spring of ‘09. The surge of high end travel and tourism business in the region will boost the popularity of this pioneering collection.
“The new collection will be available in both male and female versions; it is the result of collaboration between Samsonite, and the world famous well known fashion designers. We are glad to introduce this rare collection in the GCC, Samsonite brings another masterpiece for its loyal customers” says Mr. Prashant Vatkar, Vice President-ME Operations Samsonite.
Samsonite has a rich history of partnering with some of the world’s most interesting and well respected designers to create unique and appealing collaborations that redefine travel. The collection is totally unique and will bring another interesting strand to an already exciting and fast evolving luxury brand. The collection will consist of travel items including beauty cases, boarding bags, and travel totes, as well as hero soft luggage pieces.
Viktor Horsting and Rolf Snoeren are considered among the world’s most innovative fashion designers and their world is one of constant provocative contrasts and joyful humor injected with an avant-garde intelligence.
“We want to celebrate the world as the world of your dreams. Our message is aimed at everybody who is attracted to this dream world. We believe in ambivalence, in glamour, in hope and in beauty” Viktor & Rolf
Hero Pieces collection is led by beautiful travel pieces that perfectly capture the Samsonite Black Label by Viktor & Rolf philosophy. The male and female collections are printed with the iconic vintage airplane print, together with oversized bows for women and buckles for men.
The Travel Collection includes suitcases, boarding bags and beauty cases that reflect the sculptural qualities of Viktor & Rolf’s elegant and theatrical clothes. Computer and tote bags for men and women make up a business collection for the discerning traveler looking for design with a twist.
Additional functional features include padded compartments for laptops and separate pockets for Blackberry and mobile phones, and add to their travel friendly appeal. The travel and business collections come in either the distinctive airplane print or retro black vinyl
