SAMSUNG Electronics Co., Ltd., a market leader in consumer electronics and world leader in IT technology, is launching a series of notebooks and netbooks for the first time in Egypt. With the introduction of the netbooks to the Egyptian market, Samsung now truly offers a complete and comprehensive consumer technology product line up with innovative designs and advanced technology.
"Samsung has been selling notebooks in Korea since 1995 and has achieved great success," said Mr. Duke Park, General Manager of Samsung Egypt. "With this depth of experience, Samsung is confident in these new products and is thrilled to be launching them in the Egyptian market.”
Samsung is one of the fastest growing PC vendors in the world, reporting year-on-year growth of over 130% in the mobile PC market as of Q4/2009, a more than two-fold increase over its closest competitor. Annual shipments of Samsung PCs worldwide have grown nearly 50% in just 3 years (2006-2009) to reach a total of 675 million units sold in 2009. Netbooks outpaced the rest with approximately 275m units sold followed by notebooks at 250m units, while desktops round out the total with about 100m units sold worldwide.
The popularity of Samsung notebooks and netbooks is largely due to its reputation for quality. Up to 75% of Samsung components are world’s top class including the world number one LCD screen, DRAM and the world number 2 in battery and ODD. Samsung invests heavily in its unique in-house research and development to ensure best knowledge of every single component and it has a stable material supply to keep prices stable despite market fluctuations.
All Samsung mobile PCs are environmentally committed and developed to meet the highest standard of international certifications. In fact, Samsung was awarded as the only Computer Manufacturer with the ENERGY STAR Excellence Award, an international standard for energy efficient consumer products. Every single Samsung Notebook has ENERGY STAR logo. The launch of notebooks complements Samsung Electronics diverse and comprehensive portfolio of products, thereby enhancing the company's offering to consumers in Egypt.
Samsung’s N150, R540 and R580 netbook and notebooks are not only built by a reliable brand, they offer the latest technology and innovation. The computers feature Extended Battery Life (EBL), fast start-up, and the ability to share multimedia between all Samsung Electronic devices. They also showcase the latest in design and like all Samsung products, come with full customer service follow-up. The new netbook and notebooks are nothing less than what has come to be expected from Samsung.
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