Samsung Electronics strengthened its position as a design icon in the Middle Eastern monitor market with the launch of a premium LCD monitor (model name: SyncMaster 971P) which boasts a unique design with geometrically shaped stand.
The new model allows users to focus more on the contents of the screen by covering half of the unique “S” shaped stand, giving the impression that the monitor is floating in the air. To break away from a conventional monitor shape and achieve geometric beauty, Samsung offers a more stable device design and an even slimmer triple-hinge stand, which completes the unique look of this model.
All cables and menu buttons, including the power switch, are hidden, so as not to show from the front. High-glossy material is used to realise a neat and tidy look. The model comes in both black and white, adding to customer choice.
As for features, the SyncMaster 971P provides both horizontal and vertical viewing angles of 178˚, 1500:1 contrast ratio, and 6 ms response time, realizing the best quality images on the screen. USB 2.0 ports on the monitor maximize user convenience by giving easier access when connecting digital cameras and camcorders.
Samsung has been the leading innovator in the global monitor market for many years. In 2002, the company introduced the “folding monitor” with a dual hinge stand, starting a new trend in the industry. It continued the design revolution by releasing a button-less premium monitor (SyncMaster 173P/193P) in red, blue and silver tones, starting a colour wave in the industry and sweeping globally renowned design awards such as Germany’s iF design, reddot, IDEA of the US, and Good Design of Japan. Last year, Samsung came up with a triple hinge stand that even moves like human joints. This product also received a range of important awards including iF, reddot, Good Design and the ergonomics design award from the Ergonomics Society of Korea. Samsung has been the trendsetter in the market with designs that show deep consideration for user convenience.
“We focused on creating artistic value from the design of the new monitor, as well as maximizing functionality and user convenience.” Yoon Ho Ha, Senior Vice President of the Visual Display Division at Samsung Electronics stated. “Samsung wants to go beyond design and sensitivity to realise artistic value, high-functionality and maximum convenience in our products, to become the design icon in the global monitor market.”
The SyncMaster 971P will be available in the Middle Eastern market end November 2006.
971P Specifications
Contrast ratio 1500:1
Response time 6ms (GTG)
Connectivity USB 2.0
Material Back – high glossy Front – double injection molding
Viewing angle (H/V) 178o/178o
* Specifications are subject to change without notice.
For more information, please visit www.samsung.com
