Samsung Unveils Fashionable DIVA Mobile Phone Collection

Published March 25th, 2010 - 09:24 GMT

Samsung Electronics, a leading mobile phone and telecommunication provider unveils its latest line-up of fashionable mobile phones, the DIVA collection, and announced its sponsorship with Dubai Fashion Week 2010 as the official product partner for mobile phones and televisions.

Marco Vocale, Head of Corporate Marketing at Samsung Gulf Electronics said, “Fashion is a prefect fit for the Samsung brand; concepts such as innovation, style and design, which are fundamental to the fashion industry, also lie at the heart of Samsung’s vision. We are pleased to be present at this year’s Dubai Fashion show.

“With images of luxury and intellectual charm, Dubai Fashion Week is an ideal fit for ‘Samsung Diva Collection 2010,’ which offers mobile phones that are exquisitely designed for modern women,” added Vocale. “The Diva and the Divafolder are especially designed for modern women who seek high-fashion and a luxurious lifestyle. Gracefully crafted inside and out, the two alluring phones boast beautifully embossed quilted back covers that emanate an haute couture look and feel.”

As well as being eye-catching on the outside, the Samsung Diva Collection 2010 also delivers inner beauty. The Diva and the Diva folder offer a range of functions specially developed for women mobile users, such as a 3.2 megapixel camera featuring ’Beauty Effect,’ which provides perfect photo retouching so portraits will look flawlessly beautiful, and ’Lomo Effect,’ which turns ordinary snapshots into artistic photographs.

The DIVA collection of mobile phones from Samsung, and a selection of Samsung’s pioneering LED TVs, will be showcased throughout the event. Consisting of the LED 6000, 7000 and 8000 Series, Samsung’s LED TV line-up features three key differentiating elements: ultra-high picture quality, ultra-slimness and unmatched eco-friendliness, while also boasting Samsung’s acclaimed Motion Plus™ frame interpolation technology, ensuring crisp, easy viewing of sports, video games and movies. Both the DIVA collection and LED TVs exude the ultimate in design and style, destined to become timeless classics.

There is a growing target audience of fashion, lifestyle and smartphone conscious consumers. “Today, fashion has expanded to encompass our way of life, not just how we dress, but how we design our home, the hotels we stay in, the car we drive and the technology we buy.  Samsung’s range of LED TVs is the ultimate expression of elegance, superior quality and design,” Vocale added.

“Samsung's involvement in fashion started with its partnership with Armani, one of the world's iconic fashion designers, to bring consumers world-over mobiles phones and television sets that express their unique lifestyle and fashion sense. The DIVA collection builds on Samsung fashion-centric collection, focusing on the design elements of the mobile phone range,” added Vocale.  

Samsung will reprise the partnership with fashion website for the second season running with the online fashion diary on behalf of Samsung for Dubai Fashion Week.

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