SAP Arabia has outlined details of its upcoming participation at Cairo ICT 2007, Egypt’s largest IT exhibition.
This will consolidate SAP Arabia’s operations in Egypt – the company increased the size of its operations in the Egyptian market and registered 100 per cent increase in sales last year over 2005. The exhibition offers an arena for SAP customers to explore the many ways in which SAP technology, applications and industry solutions power best-run businesses. Companies can learn about SAP’s product road map and opportunities arising from SAP’s strategy of co-innovation with a growing ecosystem of partners. SAP Arabia will focus on the public affairs, financial services, mid market and real estate sectors to drive its growth in Egypt this year.
“SAP’s presence at the Cairo ICT represents our ongoing commitment to the region and gives us the opportunity to share our business strategy and strengthen relationships with our customers, prospects, and partners,” said Essam Enany, president, SAP Arabia. “We will showcase innovative SAP solutions that will help companies transform and streamline their business processes as well as out-think, out-execute and out-perform their competitors.”
The SAP stand will offer interactive demonstrations of key SAP solutions and products such as mySAP ERP™, mySAP™ Customer Relationship Management; mySAP™ Supply Chain Management, mySAP™ Supplier Relationship Management. The solutions are specific to key verticals and cater to companies of all sizes, including small and midsize enterprises, in diverse industries such as oil & gas, retail, automotive, engineering construction & operations, manufacturing, financial services and the public sector. Customers can gain insights into how SAP’s best-in-class SAP NetWeaver® platform powers business process innovation and is being used by a growing ecosystem of SAP partners to build complementary software solutions.
“Egypt is a key market for SAP Arabia,” said Yasser Refaat, country manager, SAP Arabia. “The IT market in Egypt is maturing and there is more investment coming into the country. We expect ERP spending to be strong in the banking, real estate, government and the mid market segments and are working very closely with the public and private sectors to provide them with business solutions that will help support their strategic growth.”
About SAP
SAP is the world’s leading provider of business software*. Today, more than 36,200 customers in more than 120 countries run SAP® applications—from distinct solutions addressing the needs of small and midsize enterprises to suite offerings for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional information at <http://www.sap.com>)
(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.
Copyright © 2006 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.
