Saudi Arabia’s leading financial decision makers meet at CFO Strategies Forum in Riyadh

Published April 21st, 2010 - 07:17 GMT

The first CFO Strategies Saudi Arabia Forum kicked off this morning with an opening address by Abdullah Al Fozan, Chairman of KPMG Al Fozan and Al Sadhan, at the Sheraton Riyadh Hotel and Towers, Kingdom of Saudi Arabia.
Organised by business information group naseba, CFO Strategies Saudi Arabia is hosting over 75 key financial decision makers from leading Saudi companies. The forum is being held to address the challenges faced by CFOs as strategic decision makers and help them excel in their roles as change leaders and drivers of growth for their companies.
Leading international accounting and consulting organisation KPMG Al Fozan and Al Sadhan, one of the forum’s platinum sponsors, is hosting an exclusive workshop on risk management strategies - a guide to surviving turbulent times, where experts will discuss how to navigate business survival through an uncertain economic environment. The workshop, in line with lessons learnt from the economic recession and enterprise resource management, will cover how CFOs can prepare for uncertain situations by learning to forecast, manage costs and deal with debt, as well as understanding the importance of integrating tax as a part of their cash management plan. KPMG Al Fozan and Al Sadhan are leading a second workshop outlining compliance with Saudisation and its importance in achieving business goals.
The CFO Strategies Saudi Arabia Forum also features keynote presentations by prominent industry leaders as well as interactive panel discussions on strategic topics of interest. Key speakers include Andrew Jackson, CEO of KPMG Al Fozan and Al Sadhan; Dr. Said AlShaikh, Chief Economist / Vice President, The National Commercial Bank; Saad Al-Qassim, EVP Finance and Administration, Mohammed Abdulaziz Al Rajhi & Sons; Dr. Jassim Al-Rumaihi, President, Saudi Consolidated Contracting Company; and Phillipe Touchard, CFO, Banque Saudi Fransi, amongst others.
“We are proud to bring such a high caliber of representatives to the CFO Strategies Forum to Riyadh and we welcome the participation of leading CFOs from across the region. Our endeavour is to make this forum the preferred platform for knowledge sharing and business expansion for both participants and solution providers. The forum aims to address the challenges faced by the country’s financial decision makers and provide an opportunity for them to discuss the challenges they face with industry leaders including KPMG Al Fozan and Al Sadhan and IBM,” said Fabien Faure, Managing Director, naseba.
In addition to the topics covered by KPMG Al Fozan and Al Sadhan, key areas for discussion at the forum include risk management strategies, business performance management, cash flow management, the role of a CFO in a family office, cost saving measures, accounting standards in Saudi Arabia, and mergers and acquisitions.

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