Saudi food & beverage sector’s market leadership highlighted at Gulfood 2010

The Kingdom of Saudi Arabia is reaffirming its leading status within the Gulf’s food and beverage industry at Gulfood 2010 – The 15th Gulf Food, Hotel and Equipment Exhibition and Salon Culinaire which started yesterday (Sunday, February 21, 2010) and runs until February 24, 2010 at the Dubai International Convention and Exhibition Centre. Al Rabie Saudi Food Company Ltd., a pioneering producer of dairy products and juices in the Kingdom, is representing the country through product exhibitions and proactive meetings and seminars designed to provide valuable insights on how to further develop the region’s food and beverage businesses.
Al Rabie continues to partner with other major Middle Eastern industry players and launch key initiatives to meet growing demand for its products and further expand its brand awareness. Since its founding in 1980, Al Rabie has pioneered food production, processing and distribution in Saudi Arabia. It was the first dairy and juice company in the Kingdom to use Psion hand-held computers for its distribution channels and was also the first in the Middle East and the third in the world to adopt TetraPak’s innovative Tetra Prisma aseptic packaging. The company is also a four-time recipient of the King Fahd ‘Ideal Factor Award,’ affirming its commitment to quality, safety and total customer satisfaction. Its industry-leading products, services and technologies figure prominently within Gulfood 2010’s over 20,000 sqm of exhibition space.
“Although our products are in high demand within the KSA market, we face increasing competition across the Arab region. We thus need to increase our visibility through major events such as Gulfood which serve as excellent platforms to showcase the superiority of our products. We believe that our 30 years of experience and expertise will enable us to eventually compete in major markets outside of the Middle East,” said Monther Al Harthi, CEO, Al Rabie Saudi Food Company Ltd.