Saudi MEMAR and Brand Lounge sign partnership to establish the first specialized Branding and Strategic Marketing agency in Saudi Arabia
The signing of a partnership agreement between MEMAR Construction & Development, which is headed by Sheikh Naïf Saleh Al-Rajhi based in Riyadh- Saudi Arabia, and Brand Lounge, which is managed by Mr. Hasan Fadlallah with its regional headquarter in Dubai, United Arab Emirates has been announced today in Dubai.
The partnership agreement narrates launching Brand Lounge services in the Kingdom of Saudi Arabia through the establishment of the company’s first office in Riyadh, the capital of Saudi Arabia; a step to be followed by opening up other offices in the Kingdom.
Commenting on the announcement, Sheikh Naïf Saleh Al-Rajhi, Chairman of Saudi MEMAR, said: “Signing the partnership agreement with Brand Lounge will lead to the establishment of the first specialized branding and strategic marketing agency in Saudi Arabia. This will help existing as well as newly created companies setting up in the Kingdom to benefit from strategic marketing services in Saudi, the largest market in the region. We are confident that Brand Lounge Saudi Arabia will play an outstanding role in this thriving industry in the Kingdom giving the increasing need for such industries in Saudi Arabia”.
In his turn, Mr. Hasan Fadlallah, Managing Director of the new Company, said: “the success of Brand Lounge in offering exceptional services for a number of clients in the United Arab Emirates has encouraged us to enter the Saudi market. We have chosen MEMAR construction & development under the leadership of Sheikh Naïf Al-Rajhi, for its fine reputation and extensive experience in the various business sectors in Saudi Arabia. We look forward to exerting all efforts for Brand Lounge Saudi Arabia to excel and become the leading company in this field in the GCC.”
Brand Lounge Saudi Arabia, which will have its first office in Riyadh opened during next October, will be positioned as an external marketing department that aims to be recognized as the number one expert in business branding and strategic marketing consultancy offerings its services to businesses seeking to drive through improvements in the effectiveness of their marketing, to differentiate and to generate innovative marketing solutions.
Brand Lounge Saudi Arabia will offer dedicated services in the field of branding and marketing consultancy services - Brand Planning and Differentiated Strategic Positioning, Brand Creation and Revitalization, Brand Strategic Communication, Brand Auditing and Analysis. Brand Lounge will also provide Brand Management and Implementation services either on the short term for clients that require implementation of strategic plans or long term through outsourcing their marketing activities to Brand Lounge.
Brand Lounge started its regional operations in Dubai in 2006 and announced its strategic alliance with “Trout and Partners”, the leading international company in the field of brands positioning, which is based in Connecticut in the USA. Brand Lounge achieved a remarkable success in its business with a number of local, regional and international companies.
