In an aim to cooperate with RTA and its new public transportation plan for Dubai, O2 Marketing Communications has purchased Nol silver cards for all its employees in the UAE. The Nol Silver Cards gives access to ride the Dubai Metro and other integrated public transport methods in Dubai.
This step came as a contribution from O2 Marketing Communications to alleviate congestion and to encourage its employees to use public transport, especially the Dubai Metro that will be launched on 09.09.09.
O2 Marketing Communications has linked the use of the public transportation system to its KPI “Key Performance Indicator” of its employees, the more the employees make use of Dubai’s public transport system, the more points they get in their KPI.
Mr. Mohamed Johmani, Managing Director of O2 Marketing Communications said:
“This idea comes as a contribution from O2 Marketing Communications to encourage the use of public transportation, especially the metro, which is situated outside of the O2 office. It is considered one of the most important methods of transport, used in developed countries, especially those with high population.”
“Dubai Metro is a pilot project, as it is the longest electronic driven railway/subway in the world. It is a safe and easy means of transport, and will no doubt change the perception and behaviour of the people of Dubai,” concluded Al Johmani
He also called on all companies and institutions operating in Dubai to take after O2 Marketing Communications and encourage its employees to use public means of transport, especially the Dubai Metro to eliminate traffic jams, and congestions in the streets.
ABOUT O2
O2 MARKETING COMMUNICATIONS is an award-winning research-oriented agency that has been established to fill the gap in the Middle East’s communications industry. Established in 2005 in Dubai, O2MC creates and focuses on effective, innovative marketing and market research.
Today, O2 has branched out to include O2Public Relations (O2PR) and O2Interactive (O2i). With a branch in Bahrain (2006) and Abu Dhabi (2008) and a new branch that opened in KSA in Riyadh and Jeddah in March 2009, O2 prides itself on its high-profile regional and client base.
In 2007, O2 MARKETING COMMUNICATIONS (O2MC) were officially notified they had been granted an Arabian Property Award “the property industry’s most prestigious awards programme”, sponsored by CNBC. Last month O2PR and O2i were notified that they had been granted an Arabian Property Award for 2008. O2 was also recently presented with the title “Best Marketing and Promotion Business” by H.H. Sheikh Mohammed Bin Rashed Al Maktoum, in the Young Business Leaders Awards.
O2 MARKETING COMMUNICATIONS corporate aim is to be the first UAE-based global marketing communications network to compete effectively alongside global communications players. Through our unique concept “KNOWY OUR MARKET FIRST”™, we aim to put the consumers, the customers, the market, and the audiences at the core of our clients marketing plans and strategies.
