An award scheme aimed at finding the best spas in the multi-million dollar Middle East industry will make its debut in May at The Hotel Show 2010.
“The Middle East Spa Awards have been introduced to recognise and reward the region’s best spas,” said Maggie Moore, Exhibition Director of The Hotel Show, which takes place from 18-20 May 2010 at the Dubai World Trade Centre. “The awards aim to set a benchmark while at the same time putting the spotlight on the best spas in the region.”
Figures released last year revealed that the spa industry in the Middle East and North Africa generated more than US$630 million annually from over 824 facilities, 60% of which are in or around hotels. “The chose relationship between hotels and spas makes The Hotel Show the logical venue for the Middle East Spa Awards,” Moore added.
Spas are being invited to participate in six award categories: Spa Personality; Green Initiative; Spa Marketing Programme; Signature Body Treatment; Best Spa; and Spa Design.
Nominations for the awards will be assessed by a judging panel of industry experts with the first review of submissions expected to take place in March. The Middle East Spa Awards 2010 will be presented at a business breakfast ceremony at The Hotel Show on Wednesday19 May 2010.
Last year, The Hotel Show introduced the first Middle East Spa Summit, a three-day conference attended by CEOs and upper management of hotels, spa and club managers, architects and designers as well as spa supply companies to address issues in the this profitable Middle East sector.
The Hotel Show features the latest products, services and technologies the hospitality and leisure sector. The show covers Hotel Spa; The Resort Experience; Security and Technology; Operating Equipment and Supplies; and Interiors and Design. Also running alongside The Hotel Show is The Seven Star Conference that attracts hundreds of top level industry buyers and decision makers with topics ranging from high-end industry design to technology, food and beverage trends and addresses current management issues.
The Hotel Show 2009 featured 758 exhibitors from 41 countries and attracted 9788 key industry decision makers and influencers from 77 countries.
