Enter the world of magical imagination at Ibn Battuta Mall. This DSS (Dubai Summer Suprises), Ibn Battuta Mall is hosting the Dubai Premiere of the highly anticipated fifth film in Warner Bros. Pictures’ film series based on beloved novels by J.K. Rowling, Harry Potter and the Order of Phoenix.
It’s time to put on a wizard hat and grab a wand, because the magical world is opening its doors for lucky winners to enter and experience first-hand how the magic of Hogwarts School of Witchcraft and Wizardry is brought to life.
Visitors who purchase movie tickets to see the upcoming fantasy adventure at Grand Megaplex, Ibn Battuta Mall from 19 July 2007 can enter a prize draw to win a trip for two to the Hogwarts set at Leavesden Studios near London, where the Harry Potter films are made! There is simply not a better prize for Harry Potter fans the world over.
“We are delighted to host the Dubai Premiere of the movie Harry Potter and the Order of Phoenix at Ibn Battuta Mall this DSS. With our valued partners Shooting Stars and Warner Bros. Pictures we are able to offer grand prizes for our customers for the first time in Dubai.”
“Hosting this movie premiere at Ibn Battuta Mall compliments our DSS programme which is centered around family entertainment and quality prizes giveaways,” said Sandy Mercer, Marketing Manager, Ibn Battuta Mall.
The prize visit to the Hogwarts set will include a special lesson, where the winner can learn how special magical effects featured in the movie come to life. Along the way, the lucky winner will also meet some of the celebrity animals that make Hogwarts so special. And if that’s not enough, the winner will even encounter some of the magical creatures that inhabit the school.
This grand prize offered by Warner Bros. Pictures and Ibn Battuta Mall as part of their DSS 2007 programme includes a trip for two to London with bed and breakfast, all transfers and a day on set at Hogwarts.
Children can also win one of forty Imax Premiere tickets to be the first in Dubai to see Harry Potter and the Order of Phoenix by dressing up as their favourite character from the film series and gather in Ibn Battuta Mall’s China Court on Thursday 12 July 2007 from 4pm -7pm and join in magical and fun activities!
Moviegoers who see the film after its release on 19 July 2007 at Grand Megaplex at Ibn Battuta can enter the raffle by dropping their cinema ticket stub into the raffle boxes located at the customer service desk of each entrance to the mall to win the amazing prize to the Hogwarts set.
Warner Bros. Pictures presents a Heyday Films production, Harry Potter and the Order of the Phoenix. The film stars Daniel Radcliffe, Rupert Grint, Emma Watson, Helena Bonham Carter, Robbie Coltrane, Warwick Davis, Ralph Fiennes, Michael Gambon, Brendan Gleeson, Richard Griffiths, Jason Isaacs, Gary Oldman, Alan Rickman, Fiona Shaw, Maggie Smith, Imelda Staunton, David Thewlis, Emma Thompson, and Julie Walters. The film is directed by David Yates from a screenplay by Michael Goldenberg, based on the novel by J.K. Rowling. David Heyman and David Barron serve as producers, with Lionel Wigram executive producing. The film is released worldwide by Warner Bros. Pictures. www.theorderofthephoenixmovie.co.uk
Attached are images of children dressed as their favourite Harry Potter characters.
About Ibn Battuta Mall
Ibn Battuta Mall is located adjacent to Sheikh Zayed Road between Interchanges 5 and 6. The Mall combines retail, entertainment, restaurant and family activities all within a uniquely themed environment. The inspiration for the theme of Ibn Battuta Mall is the travels of the legendary Arab explorer Ibn Battuta. The unique design of the shopping mall and separately themed courts are based on his travels through Asia and the Middle East. Each of the six courts is themed on a country and a shopping zone to reflect Ibn Battuta's travels through Andalusia, Tunisia, Egypt, Persia, India and China. The spacious Mall, covering an area of 1.2 million square feet, offers a charming mix of shopping outlets, specialty shops, restaurants, a hypermarket and a cinema Megaplex featuring the UAE's first IMAX theatre. Parking space has been allocated for more than 5,000 cars, taking the total site space up to 5.4 million square feet.
Appfluent and Cognos Join Forces to Improve Business Intelligence Applications
Appfluent provides software for data usage and query workload analytics on the Cognos 8 BI Platform
Dubai, United Arab Emirates
Appfluent Technology, Inc., the pioneer and leader in workload and usage-analytics, and Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence and performance management solutions, today announced an extension of their strategic partnership agreement.
Under the agreement, Cognos will utilize Appfluent software to help its enterprise customers deploy, manage and scale Business Intelligence (BI) and Data Warehouse applications. Additionally, Cognos will include Appfluent’s award-winning Product Suite as part of Cognos’ Guardian Services.
Appfluent’s software leverages the Cognos 8 BI platform to empower enterprise IT organizations with actionable insights to optimize query performance, rationalize database and storage infrastructure and mitigate unauthorized data access. This optimization helps customers speed database response times by providing a better understanding of how users are accessing data and pinpointing which data is the most relevant across the database.
“As a long time customer of both Appfluent and Cognos, we are excited to see the expanded partnership between the two companies. We are eager to realize the benefits of continued product integration and joint solutions that this strategic partnership will certainly deliver. Today, we manage more than 3,000 Cognos users, and utilize the Appfluent Product suite as an operational standard and best practice. With Appfluent we have realized an estimated annual savings of more than $400,000, and an Appfluent ROI of just five months,” said Steve Ring, Senior BI/ Data Warehouse Manager, HR Information Delivery Services, Pfizer, Inc.
Appfluent delivers usage and workload analytics via the Cognos 8 BI platform to support a variety of critical BI and data warehousing initiatives, including enterprise BI standardizations and migrations, query performance optimization, data consolidation and migration, and continuous non-disruptive management of the environment.
“This announcement is an important milestone in our partnership with Cognos. Cognos customers will now be able to access Appfluent software directly from Cognos as a part of Cognos Guardian Services. As a result, Cognos customers will now have more insight and guidance to improve their application and database performance, efficiently manage their resources, and effectively scale their environment, ” said Frank Gelbart, President and CEO, Appfluent Technology.
“We are pleased to be partnering with Appfluent to deliver analytical applications for enterprise IT via the Cognos 8 BI platform. The workload and usage-analysis delivered by Appfluent and Cognos 8 BI provides unprecedented insight for large organizations to more efficiently manage BI and data warehousing applications and infrastructure,” said Derek Morrison, Regional Manager Cognos.
Cognos 8 Business Intelligence (BI) delivers easy-to-use BI with the right context, through familiar interfaces, at the right time. For further information see: www.cognos.com/products/cognos8businessintelligence/index.html
About Appfluent Technology, Inc.
Appfluent Technology is the leading provider of enterprise business intelligence (BI) and data warehouse management software. Appfluent's software non-disruptively captures and correlates user activity, application data, and database information for detailed usage and workload analysis.
BI and data warehousing professionals rely on Appfluent's award-winning product suite to help resolve critical query performance issues, guide data consolidation and migrations projects, and mitigate regulatory risk. With these solutions, BI and data warehousing teams and the IT support staff rely on the Appfluent Product Suite to provide daily improvements in systems performance, quarterly savings from data consolidation and migration projects, and a 24/7/365 oversight for regulatory risks. For more information about Appfluent Technology, please visit the company’s web site at www.appfluent.com.
About Cognos:
Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance. Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organization’s ERP, packaged applications, and database investments. It gives customers the ability to answer the questions -- How are we doing? Why are we on or off track? What should we do about it? – and enables them to understand and monitor current performance while planning future business strategies. Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at http://www.cognos.com/ae/index.html
Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.
