Seventeen Million Ways to Say Happy Anniversary Dubai Refreshments

Published November 23rd, 2009 - 10:36 GMT

One of Dubai’s best known business landmarks, Dubai Refreshments Company (DRC), the sole franchisee and distributor for Pepsi Co in  Dubai and the Northern Emirates, is celebrating 50 golden years of operations, making it one of the oldest and most inspiring success stories in the city.

To commemorate their 50th anniversary, DRC is distributing 17,000,000 special edition Pepsi cans, featuring Shindagha and Burj Dubai - two distinctive destinations that are symbolic of old and new Dubai.  These limited edition Pepsi cans will be available across all its distribution channels including, hypermarkets, supermarkets, gas & convenience stores, hotels and in-flight.

Burj Dubai has become one of the most recognisable developments in the world and is widely regarded as an architectural masterpiece.

While Burj Dubai, world’s tallest building and man-made structure being developed by Emaar Properties, represents today’s Dubai and its ability and ambition to realise dreams, Shindagha highlights the city’s humble beginning much like Dubai Refreshments when it began operations as a modest bottling plant in 1959.

Today, Dubai Refreshments packages and distributes some of the best known international brands to the Northern Emirates including Pepsi, Pepsi Max, Diet Pepsi, 7Up, Mirinda and Mountain Dew. Since operations began, DRC’s annual capacity has increased from 180,000 cases to 30 million cases.

Mana Al Mulla, DRC Managing director said: “Dubai provides a unique opportunity for business. The support we have received throughout our fifty years has allowed us to reach our potential and also helped us to put something back into the community.”

Since its inception, DRC has been a main participant in some of the city’s biggest events; the company has been recognized on many occasions for its contributions to various Dubai initiatives.

“We wanted to celebrate the diversity of Dubai and the unrivalled progress that has been made over the last fifty years. From a small pearl fishing port to one of the most famous and attractive destinations in the world is an incredible feat and we are enormously proud to be a part of that.”

“Shindagha is one of the traditional parts of Dubai that has seen the city go through this wonderful transformation and seemed a natural choice to represent the past on our cans,” Mr. Al Mulla added.

“A symbol of new Dubai, to me, it couldn’t be anything else but Burj Dubai,” said Mr Al Mulla. “This is a monument to all the effort, vision and success that represents Dubai. With Burj Dubai and the Downtown Burj Dubai that surrounds it, our city has a greater heart and our people have a greater pride.”


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