The Sharjah Chamber of Commerce and Industry (SCCI) has announced that its annual summer sales festival, "Sharjah Summer Promotions 2010," successfully concluded its run yesterday (Tuesday, July 20, 2010). The event, which aims to boost the emirate's bid to become one of the Middle East region's top shopping and family entertainment hubs, included activities such as promotional mall sales, awareness-raising presentations and entertainment programs that were held in key tourist destinations like Al Qasba, the cultural district and local malls. Coinciding with similar shopping festivals held in the UAE, Sharjah Summer Promotions 2010 reflects the effective cooperation between the local government, shopping centers and other participating commercial organizations. The success of the event complements the local chamber's continuous efforts to position Sharjah as an ideal business and family oriented venue; moving it one step closer towards achieving its goal of total sustainable development.
Sharjah Summer Promotions has become one of the emirate's most awaited events, showcasing a wide mix of promotional sales, cultural exhibitions and entertainment programs that have been designed to attract more visitors. The event also allows SCCI to provide participating commercial entities with the necessary posters, ads and other campaign materials to help attract more foot traffic into malls, cultural venues and parks. Through the years, the Sharjah Summer Promotions has given shoppers and visitors alike a unique shopping and visiting experience and has also contributed greatly to boosting Sharjah's stature in the UAE tourism map.
Mohammed Ahmed Amin, Assistant Director General, Department of Economic and International Affairs, SCCI, said, "Sharjah Summer Promotions 2010 ended on a very successful note and has once again served as a key driver in the efforts to make Sharjah a prime tourist and shopping destination not only for neighboring emirates but for nearby GCC countries as well. The SCCI is humbled by the overwhelming number of participating shopping centers and organizations and the large number of visitors and shoppers who visited Sharjah during the festival. We credit the success of this event to the great efforts exerted by government departments, agencies and institutions; especially to the Sales and Promotions Section of the Economic Development Department for their efforts to provide all the essential facilities and services to the festival's organizing committee and commercial entities participating in the event. Moreover, SCCI initiatives like the Sharjah Summer Promotions, fall in line with the vision of His Highness Sheikh Dr. Sultan Bin Mohammed Al Qassimi, Member of the UAE Supreme Council and Ruler of Sharjah, to strengthen and develop the emirate as an ideal integrated community for investment and tourism and to also achieve total sustainable development."
Special events like the Sharjah Summer Promotions play an important role in Sharjah's comprehensive growth and contribute greatly to the emirate's gross domestic product (GDP). These events have helped bolster production in several industrial and manufacturing facilities to meet the demand of local markets during the summer season and have given local businesses such as hotels, restaurants and car renting facilities the advantage to promote and market their services on a wider scale.
The Sharjah Summer Promotions 2010 is part of the SCCI's continuing effort to help advance Sharjah's economic activity and strengthen the communication ties between the different members of the emirate's business community. These series of events and festivals encourage emirate-wide participation by hosting various social, cultural, environmental and traditional activities that cater to Sharjah's diverse community.
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