Skywards Says Thanks a Million At the Dubai World Cup

Published March 27th, 2008 - 02:11 GMT

Skywards, the frequent flyer programme of Emirates, is once again offering a top prize of one million Miles in its Thanks a Million draw at the Dubai World Cup on 29th March.  Funds raised will go to Riding for the Disabled Association of Dubai (RDAD), UNICEF and UAE Red Crescent.

One million Miles is equivalent to 25 return Emirates tickets to Europe or 20 to the Far East.  Two runners-up will win 250,000 Miles - enough for six return tickets to Europe each.

Tickets, priced at just Dhs20 each, or six for Dhs100, will be on sale throughout the day at Nad Al Sheba and come with a gilded lapel pin of the Dubai World Cup trophy as a memento.

The grand prize draw was kicked off with a preliminary raffle for 250,000 Miles at “Breakfast with the Stars”, the annual Dubai World Cup breakfast event providing racing enthusiasts the opportunity to watch the horses (the “stars”) exercise on the track at the Nad Al Sheba paddock.  Peter Devitt from Australia was the lucky winner of the lead-up raffle which took place on March 27th.

Now in its eighth year, the Thanks a Million draw has raised over Dhs 1.3 million for RDAD’s campaign to build an indoor arena to enable young people with disabilities to continue their therapy during Dubai’s hot summer months.  This is the first year that proceeds from the popular draw have additionally supported worthy charities, UNICEF and UAE Red Crescent.

About Skywards:
Skywards, the frequent flyer programme of Emirates offers three tiers of membership - Blue, Silver and Gold - with each membership tier providing exclusive privileges.

Members earn Skywards Miles, one Skywards Mile for every mile they fly on Emirates or partner airlines, or when they use the programme’s designated hotels, car rentals, financial, leisure and lifestyle partners.

Skywards Miles can be redeemed for an amazing range of rewards, including free tickets on Emirates and other Skywards partner airlines, flights upgrades, hotel accommodation, excursions, and exclusive shopping.

Skywards has consistently demonstrated success in award recognition.  Among its many accolades, the programme has been named Best Loyalty Program by Middle East Traveller Magazine.  Over the last three years, the programme has also secured top honours at the annual Freddies Awards, the ‘Oscars’ of customer loyalty programmes.

About Riding for the Disabled in Dubai (RDAD)
Under the patronage of HH Sheikha Hassa Bint Mohammed Bin Rashid Al Maktoum, RDAD teaches therapeutic horse riding to children and young adults with disabilities such as autism and cerebral palsy.

The movement of the horse’s body exercises the young riders’ muscles, helping to strengthen them.  In addition to having fun, they learn balance and co-ordination while gaining self-confidence.

Two therapeutic riding instructors teach 45 children from 11 countries with the help of 45 dedicated volunteers and two hard-working grooms.

About Unicef:
UNICEF is a non-profit, non-political international organization dedicated to ensuring the survival, protection and well-being of the world's children.
Created in 1946 by the United Nations (UN) General Assembly, UNICEF had the goal of bringing emergency relief to children and their families in post-war Europe. Today, UNICEF funds long-term development programs, such as immunization, basic health care, nutrition, education, clean water and sanitation in more than 140 developing countries.
About UAE Red Crescent:
UAERC is a national, humanitarian and voluntary authority that provides aid and assistance to the vulnerable.


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