Smith and Ken announces 100% increase in Q4 sales performance

Published November 17th, 2009 - 10:44 GMT
Smith and ken, the leading regional realty major, specialising in consultancy and brokerage services, today announced its annual sales performance review resulting in a 100% increase in Q4 sales figures.
As Smith and Ken complete their second year of successful and growing operations, CEO, Benjamin J. Smith, explains that during Q1 and Q2 of this year their sales strategy was to leverage on the vast availability of low-valued units in projects such as JBR, Dubai Marina and Palm Jumeirah.
Along with the globally felt recovery of the economy and the influx of local and global liquidity, regional job stability and the re-emergence of finance in the second half of the year; Smith and Ken realised an increased demand in their Q3 and Q4 from both long-term investors and end-users for higher value family-oriented properties in communities such as Arabian Ranches and Emirates Living.
He added “During the peak of a Doom and Gloom outlook on Dubai’s economic recovery, Smith and Ken had an optimistic approach determined to contribute to a stabilising real estate market. Our strategy was to emphasise on positioning Dubai’s benefits and anticipated economic recovery sooner rather than latter, as opposed to European markets, to long-term investors by providing thorough research and offering them the best value for their investment.”
In fact, while Dubai has been witnessing continuous down-sizing in the real estate industry throughout this year, Smith and Ken have increased their sales force by 50% and even established an international Sales division in 2009 as part of their long-term vision and planning.
Benjamin continues “In an effort to deliver on our long-term strategy and promise of highest levels of customer services and experienced advisory, we ensured that we respond to our customer demands through recruiting and providing in-house employee training focused on project and product specific knowledge. Now that speculators and flippers are out of the scene and the true end-user is left, the real estate market is growing healthier. Our focus and adaptation to these true end-users and long term investors contributed to a significant increase in our market share. That’s why this year our overall Q4 sales is closing at nearly 100% increase from last year’s Q4”
Smith and Ken also believe that RERA was a key contributor to the real estate industry stabilisation. “As RERA continues to influence transparent policies and more comprehensive ethical indices to all its stakeholders in the real estate sector, this promising and emerging market will regain local and international investors’ trust and interest.” Benjamin forecasts. 

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