SocialEyez, the world’s first Arabic social media monitoring service, has formed a strategic partnership with Alterian, the leading international provider of Integrated Marketing Platform software, to help extend Arabic language social media monitoring to clients world wide. SocialEyez, has adapted Alterian SM2 technology to cover more Arabic, English and French content from the region as well as address Arabic-specific language complexities.
Fadl Al Tarzi, Managing Partner, SocialEyez said, “We are delighted to be working with such a well known name as Alterian to build the world’s first Arab language Social Media Monitoring tool. Since we launched couple of months ago and we have been seeing the excitement of big companies and governmental entities to start getting accurate coverage of online conversations about their brands.”
SocialEyez clients benefit from comprehensive Arabic and non-Arabic social media monitoring and also in-depth qualitative and quantitative analysis of social media content. All of these services enable their clients to proactively manage their brand and truly engage their customers, thereby maximising their social media monitoring investment. Al Tarzi added, “The competitive landscape of social media monitoring forced us to review a number of solutions before selecting Alterian SM2. We are extremely confident that by working with Alterian to help develop an Arabic version of the SM2 technology, we can help our clients to get a world-class service.”
In its first phase the partnership utilised SocialEyez’s knowledge of the Middle Eastern market to identify influential bloggers and online thought leaders and to help integrate Arab language content into SM2. Ben Jackson, Sales Director UK & Emerging Markets at Alterian said of the partnership “We see this as a great opportunity to drive our SM2 technology and social media monitoring into one of the world’s fastest growing markets. SocialEyez has extensive knowledge of the Arab world as well as its government and business landscape which makes it perfectly placed to take advantage of the rapidly growing volume of Arabic content on the internet. Internet connectivity and the use of Social Media is expanding dramatically in the Middle East and, in most cases, the growth far outstrips that of more mature western markets. This is a great opportunity for Alterian SM2 to take the success it has had in the west and help marketers in the Middle East.”
In addition to running its business on Alterian SM2 platform, SocialEyez deploys a big team of linguistic experts to compliment and verify the work of the automated generated results of all the different spelling variations in the Arabic language to ensure comprehensive coverage. “Since our launch just a few months ago we have already increased our team by 50% to accommodate clients’ growing demand. With Alterian SM2 we are helping our clients to develop more targeted marketing outreach. We are also helping them to engage with online influencers in the Arab world in the same way they would anywhere else around the globe.”
