Sony Ericsson today takes digital imaging in camera phones to new heights with the release of the K800i - the first handset to carry the Cyber-shot™ brand, a true mark of imaging quality. A highly capable mobile phone with an integrated 3.2 Megapixel digital camera featuring Autofocus, Xenon flash and BestPic™ - Sony Ericsson’s unique imaging technology allows you to capture exactly the moment you desire. The K800i combines advanced image capabilities with high speed data transfer, making it the perfect tool for shooting and sharing high quality pictures and videos. The K800i is a dual-mode UMTS/GPRS phone now available across the UAE.
"With the Cyber-shot™ phone, we aimed to create a new lifestyle of ‘image communication’ by combining Sony Ericsson’s unique mobile applications and Sony digital imaging technologies,” said Husni El-Assi, General Manager of Sony Ericsson, Middle East and Africa. "Our aim has always been to innovate and create new values for the mobile life, and with the Cyber-shot™ phone anyone can enjoy an entirely new level of visual communication –taking quality pictures of anything, anytime and anywhere, in order to share their precious moments with others."
The handset has a classic Sony Ericsson design, with a large screen and responsive, tactile keypad with the sleek and stylish dual front phone design. Turn the phones horizontally and there you have a digital still camera. Simply slide the active lens cover downwards and a user interface similar to that of a Cyber-shot™ camera automatically appears.
The superb technology within the K800i delivers a new level of imaging quality in camera phones. High resolution, sharp, crisp images are guaranteed every time thanks to added features more common to stand alone cameras. 3.2 Megapixel resolution with Auto Focus is just the start. The camera in the K800i is like that of any digital still camera, and has a Xenon flash that delivers sharp and colourful pictures even in the dark with red-eye reduction included. In addition to all this, the image stabilizer function compensates for the small hand movements that can make pictures blurred.
A completely new feature developed by Sony Ericsson is BestPic™, which ensures that you never ‘miss’ an important picture. Press the shutter button once and get 9 full quality 3.2 megapixel pictures to choose from in a time sequence – 4 pictures before and 4 pictures after the actual image you captured. All 9 pictures are displayed as icons on the display. Simply scroll backwards and forwards through the 9 images and save the ones you like best.
The K800i offers full support for a complete digital imaging lifestyle. Printing is possible without the need for a PC thanks to PictBridge™, a feature that transfers pictures directly to a printer by using a USB cable. Storing and managing image files on your PC are made easy with the supplied Adobe software, and the phones are among the first to feature fully integrated Picture Blogging. Blogging is growing exponentially as a way of sharing personal experiences with words and images, and Picture Blogging in the K800i allows users to create and update personal blogs directly from the phone in just a few clicks.
Business users will find the K800i a valuable work tool while out of the office and the sleek Velvet Black casing fits neatly with their professional image. Full HTML browsing with RSS feeds and Google Search give you high-speed, graphic-rich Internet use. Support for standard push email and a connectivity suite comprising Bluetooth® 2.0, USB 2.0 and Memory Stick Micro™ (M2™) means that keeping in touch is effortless. A complete entertainment package including music player, 3D gaming and an RDS FM radio are also provided for business downtime or relaxation.
The Sony Ericsson K800i is a dual-mode UMTS handset, commercially available in Velvet Black and is now available across the UAE.
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.SonyEricsson.com
