A major addition to Sony Ericsson’s family of Walkman® phones is announced available throughout the region today. The W950i is an ultra-slim, ultra-stylish, UMTS-enabled device with 4GB of onboard storage complete with touch screen for simple navigation through music genres, playlists, individual songs or music albums.
More than just a music phone, the W950i is a broadband-fast email and Web browsing tool with a suite of high performance entertainment applications adding to its capabilities, making it one of the most versatile phones in the Sony Ericsson portfolio.
“Bringing the Walkman® brand to Sony Ericsson phones was one of our outstanding achievements in 2005 and there were more than 3 million Walkman phones sold worldwide,” said Husni El-Assi, General Manager of Sony Ericsson, Middle East and North Africa, “The W950i is our fifth Walkman® phone to be introduced since that announcement and listening to music on mobile phones is now an established and growing consumer behaviour. This announcement also demonstrates the flexibility of the Symbian v9.1 and UIQ 3.0 platform to create a consumer focused offering as well as business.”
The W950i’s design will turn the heads of the most avid style aficionados. Its thin, sleek and compact form is finished in Mystic Purple, fingerprint-proof matte with orange accents. The purity of its design is strengthened by the keypad being flush with the surface, and orange backlighting that brings the music keys to life in a stunning, practical way.
The music player within the W950i has the functionality and sound quality of an equivalent standalone device. Its 4GB storage can take up to 4,000 songs and the sound quality, delivered on high quality headphones, makes listening to music a real pleasure. A new graphic-rich interface on the Walkman® player makes it easy to navigate around the music library by song, artist or playlist and now it’s possible to search visually by browsing through album covers using the stylus and touch screen. The W950i has all the benefits of a combined phone and music player, enabling multitasking between listening to music, SMS texting, emailing and browsing the Internet.
W950i is the third Sony Ericsson phone based on the new Symbian v9.1 and UIQ 3.0 platform, benefiting from a growing multitude of third party applications. All of these applications are available to download from the Sony Ericsson Application Shop, an online catalogue that is stocked directly by third party developers.
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.sonyericsson.com
