Incorporates MEFIT06 – Middle East International Fitness Summit
Sportex Middle East 2006 is all set to get Bigger, Better and Stronger. Presented by Dubai Sports City and Falak Holding, the most exclusive and the best sports, leisure and fitness exhibition in the Middle East has been officially announced with the unveiling of plans for the Middle East International Fitness Summit – MEFIT06.
Sportex is one event that is high on the list of anybody and everybody connected with the sports scene in the Middle East. Apart from sports enthusiasts and the fitness conscious crowd, Sportex has evolved into a ‘must attend’ event for sports vendors and service providers, eager to reap the multiple participation benefits.
The event comes with strong and ever diversifying business dimensions. The various stakeholders have hugely benefited from the immense opportunity of networking, exploring new possibilities, strategic tie-ups, on spot business deals and retailing.
The intensive marketing of the event, its wider outreach and the fact that as a premier event it remains the focus of regional and international media, make it a perfect platform for launching new products and services. In the past, many international brands have successfully used Sportex as their launch pad into the Middle East region. The benefits are only going to multiply as Sportex 2006, for the first time since inception opens its gates to the public and the retailers for the entire course of the event.
Keeping in step with the pace of development of the booming sports, fitness and leisure industry and the various ambitious projects coming up in the region, Sportex Middle East 2006, promises to be an event to watch-out for. International Expo Consults - the organizers of the much sought after show promise an entirely different experience this time around.
This sentiment is echoed by Abdul Rehman Falaknaz, President , Falak Holding: “ Sportex is one event that truly reflects the immense investment opportunities available in the region. Also, it is the only event that actually provides and creates unrivalled opportunities in one of the most promising and lucrative markets of the world. Drawing inspiration from
its host city- Dubai, Sportex 2006, is all set to reflect the same ambition and glory. The Bigger, Better and the Stronger spirit has been central to all the activities related to the conceptualization and planning of the event right from the word go.”
With the announcement of MEFIT06, the ball has been set rolling on many more thrilling debut events that will hallmark Sportex06, exciting launches and of course the showcasing of the latest and the greatest from the sports industry.
MEFIT06 is the only event of its kind in the Middle East that gives you access to world class Master Trainers, Nutritionists, Physiotherapists, Weight loss consultants, Kids Fitness experts and Fitness Management professionals. It will also showcase the most innovative fitness technologies and methods. MEFITPRO- Middle East Fitness Professionals, will organise the event for Sportex06.
The summit will address issues related to the fitness industry in the region. Interactive forums and lectures will cover a wide range of topics ranging from Sport Specific Fitness programs, nutrition and customer service.
MEFIT06 will specially focus on regional concerns like obesity to management techniques, children’s fitness and group fitness to name a few. This summit assumes a special significance in wake of widespread prevalence of lifestyle related health problems that have become a challenge for the medical fraternity in the region.
According to a May 2006 Unicef report, more than 15 per cent of children in the UAE between 6-16 are obese and malnourished at the same time. The Emirates National Diabetes Study (Endcad) conducted earlier concluded that 74 per cent of the random group studied was either overweight or obese.
MEFIT promises to introduce the latest in fitness techniques and trends through a comprehensive timetable of workshops and seminars designed for the fitness professionals. More so, the public will get to know about the latest in weight loss management, fitness & lifestyle management and train with some of the world’s best fitness instructors, exclusively flown in for the event.
International companies exhibiting at Sportex will give the public a first hand opportunity to stock up on the hottest fitness fashions and a ‘hands on’ chance to work-out on the latest and coolest machines whilst rocking to the hottest music.
The Sportex / MEFIT Gala dinner would set the mercury soaring with showcasing of the latest in Aerobic demo displays, a Fencing demonstration, a Fashion Show, Ms Fitness show, Salsa, Body Building Exhibition and Martial Arts Demo. Industry leaders across various specialties would be felicitated for their efforts in developing & promoting health and fitness across the region.
The three day event scheduled from 27-29 November 2006, at Dubai World Trade Centre also promises to be high on showmanship. Pulses are sure to race with visitors actually feeling the heat in the fast lane as BMX Bikers specially flown in from Germany, perform amazing stunts. There is a lot of action lined up with line skates and skateboards.
Editor’s Note & Media Contacts
International Expo-Consults L.L.C. is an internationally recognised and professionally headed trade show management company with an impressive track record of over a decade in the Asia –Pacific region.
IEC is the specialist exhibition arm of the Dubai based Falak Holding - leading Middle East corporate group with international aspirations. Worth over US $5 billion, Falak Holding is a major stakeholder and investor in the gargantuan Sports City – the most ambitious sports project till date in the entire world. Converging diverse business interests across a spectrum of industries, Falak Holding has been instrumental in infusing new business synergies in the entire Middle East region, particularly, Dubai.
IEC excels at creating high profile, highly focused business exhibitions and expositions, which serve as highly effective business interfaces for buyers and suppliers from around the world. With a highly impressive track record in exhibition management, spanning well over a decade, IEC has emerged as a specialist in trade show management in the entire Middle East and the North Africa.
IEC's growing tradeshow portfolio serves a diverse range of industries spanning the Amusement, Automotive Aftermarket, Chemicals & Petrochemicals, Leisure, Sports, Signage & Graphic Imaging, and Franchising. Many of these trade shows have evolved into powerful brands that consistently attract the biggest and the best names in their respective industry.
