starlink signs agreement with hill & knowlton
Starlink, Qatar’s premier telecommunications and media entertainment retailer, signed a Public Relations and Marketing agreement with Hill & Knowlton (H&K), a leading international communications consultancy, earlier this week.
Since establishing itself in late 2006, Starlink has quickly established itself as a major Partner for Qtel and Showtime and has big ambitions for changing the way people buy, experience and use communications and media.
CEO Alan Sinfield explained: “We’re moving into a new phase of our own development at a time when the communications market in Qatar is experiencing huge change, and when the international opportunities are growing. We have direct connections to customers and suppliers so we’re well placed to make the most of this opportunity. Working with H&K means that we have access to a network of experienced PR professionals with the creativity and know-how to make sure we get noticed.”
Starlink is experiencing great business growth, as it continues to open branches all over Qatar and to explore regional opportunities. The company was awarded best retailer in the Middle East and North Africa (MENA) region earlier this month from a pool of 90 Showtime distributors. The company plans to achieve similar accolades in the communications field.
“Starlink is a hugely interesting client for us as it has clear business goals which we intend to help it meet. PR shouldn’t just be about column inches but about the results of the campaign – our programme for Starlink will help ensure their strength is recognised in a changing marketplace,” commented Sara Gourlay, General Manager, Hill & Knowlton Qatar, “We have a strong heritage in working with communications companies in the region, including Qtel and MTC. That background gives us a true understanding of the challenges and opportunities ahead for Starlink.”
