Leading food and hospitality companies in Egypt are set to gather in Dubai from 24-27 February for Gulfood 2008, looking to capitalise upon major opportunities being created in the region’s booming food, drink and hospitality industry.
Egyptian participation at Gulfood 2008, one of the world’s leading food, drink, foodservice and hospitality equipment exhibitions has grown steadily as an increasing number of Egyptian food exporters seek to extend their market presence in a wide variety of produce areas.
As a vital part of the country’s economy, Egypt’s food and drink industry is a dynamic economic force, contributing greatly to employment and to the country’s total exports, which according to the Egyptian Export Promotion Centre are currently valued at US$ 1 billion.
At a major press briefing in Cairo on Wednesday, exhibition organiser Dubai World Trade Centre (DWTC) stated that GCC food imports alone have already exceed US$12 billion, creating a multitude of trade and commercial opportunities for strong agricultural markets such as Egypt.
As one of the leading event organisers in the Middle East, DWTC has been actively working to facilitate increased participation from Egyptian companies and today’s event was part of its annual road-show to Egypt to promote Gulfood 2008.
The success of Gulfood derives not only from its massive base of exhibitors. In addition, visitor attendance from 140 countries last year ensured that business was conducted on a global scale. DWTC works closely with organisations like the U.S. Agricultural Trade Office (USATO), who have an extensive network of buyers throughout the Middle East, to bring qualified trade visitors to Dubai.
The Cairo-based USATO office will assist a delegation of Egyptian buyers to visit Gulfood, where they can source thousands of food and foodservice products, plus visit the largest U.S. food pavilion in the region. “Gulfood provides the perfect platform for U.S. food products to be seen, tasted, and purchased by Egypt’s top buyers,” said Salah Mansour of the USATO in Cairo.
With an estimated reach of over 2 billion consumers, Gulfood is set to boost trade between Egypt and a number of large consumer markets across the GCC and beyond, which rely heavily on imports. The UAE alone is a major food market, importing over $3 billion in food imports annually with its foodservice market growing at over 10% in 2006.
Playing an important role within the Egyptian economy, the food and hospitality industry is increasingly instrumental for achieving the country’s long-term goals. As the second largest economy in the Middle East with a strong food production capacity, Egypt is well placed to cater to the UAE market.
Joanne Cook, Industry Group Manager at DWTC, said: “The strong participation of Egyptian companies at Gulfood 2008 will make an enormous contribution to the overall success of the event, since Egyptian food products are a major attraction for trade visitors.”
A host of leading Egyptian companies are taking space at this year’s exhibition under the Egyptian pavilion, organised by the Egyptian Exporters Association including Al Sakr for Food Industries, Best Cheese Company, Edita Food Industries, Faragella Group, and Golden Foods.
“Egypt is an important country within the food industry, both as a major producer of food and a rapidly-developing economy. We have witnessed a strong demand and interest from Egyptian companies seeking to develop links with companies across the globe, and as a result are bringing our strongest-ever delegation to Gulfood 2008,” said Dalia Kabeel - Egyptian Exporters Association (EEA).
Gulfood 2008 is set to welcome more than 2,500 companies from 70 countries who specialise in the food, drink and hospitality sector. Building on the large international presence at this year’s show, over 86 percent of these leading suppliers are from outside of the UAE.
The global scope of Gulfood this year will also be reinforced by the number of new country pavilions making their debut this year, including Ecuador, Hungary, Lithuania, Malawi, Northern Ireland, Poland, Switzerland and Uruguay.
New for 2008, is the inaugural event Restaurant & Café Middle East. Held alongside Gulfood this exhibition will showcase the latest innovations in interiors, equipment, supplies and services, providing innovative and practical solutions to Architects, Baristas, Executive Chefs, Designers, Food and Beverage Directors and Proprietors.
As a significant event on the global calendar, Gulfood offers excellent business and trade opportunities for Egyptian companies looking to tap into this highly lucrative market.
The 13th Gulfood Exhibition, organised by Dubai World Trade Centre, will be held at the Dubai International Convention and Exhibition Centre from 24-27 February 2008.
Gulfood & Restaurant & café Middle East are strictly trade-only events and are open to business and trade visitors from within the industry only, proof of which must be provided at registration. General public and persons under the age of 21 will not be allowed into the exhibitions.
Interested trade visitors are advised to pre-register online at www.gulfood.com where they can qualify for free entry. Industry business professionals on the day of the show will be able to buy either a One Day Pass for AED 40 (US$ 11), or a Four Day Pass for AED 100 (US$ 27).
Photo Caption (left to right): Dalia Kabeel of the Egyptian Exporters Association, Joanne Cook of Dubai World Trade Centre, and Salah Mansour of the US Agricultural Trade Office.
About Gulfood
www.gulfood.com
Organised since 1987, Gulfood is the region's largest and most important industry event of the year and a strategic platform for buyers and sellers to conduct direct business face to face. The exhibition is a showcase for manufacturers, distributors, and suppliers from around the world, representing all of the key sectors within the food and hospitality trade.
In 2007, Gulfood brought together 2,471 companies from 75 countries and featured 56 national pavilions. The exhibition attracted 37,618 visitors from 140 countries including buying delegations not only from the Middle East but as far as: Armenia, Canada, Egypt, India, Jordan, Kenya, Latvia, Malaysia, Morocco, Philippines, Russia, Sudan, Thailand, Tunisia, UK and USA.
About Dubai World Trade Centre (DWTC)
www.dwtc.com
As the organiser of Gulfood 2007, Dubai World Trade Centre offers over 28 years’ experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 15 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region.
Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works the region’s leading trade bodies and industry associations to ensure that all conferences deliver full value and are built upon the real needs of their specific sector.
