Two out of every four youths in the US will own a cell phone by 2004, according to a survey released Tuesday.
Cahner In-Stat Group, a high-tech market research firm, studied 2,000 telephone and shopping mall surveys on cell phone usage to make their conclusions.
The nation's young -- those between 10 and 24 years old -- are the fastest-growing group of US cell phone users, said Cahner wireless analyst Becky Diercks, citing the group's report.
"This is the most significant growth market in the future of wireless," said Diercks. "Cell phone companies, therefore, need to do more marketing towards this group."
She said that includes creating promotions with "younger attitudes and flashier ads."
The survey also found that young people see their cell phone as a fashion accessory and crave fancy phone shapes, colors and add-ons, such as changeable phone faceplates.
Apparently, young people with more time on their hands are going to be the heaviest cell phone users. The survey found that non-college-attending youths between 18 and 24 will be the largest segment of this youth market SAN -- FRANCISCO (AFP)
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