A Summer of Surprises begins today
The 2009 edition of Dubai Summer Surprises gets underway today (June 11) as a plethora of shopping and family entertainment activities await Dubai’s residents and visitors. Spread across 65 days till August 14, DSS 2009 features bigger venues, new events, and a host of attractions for children and families.
The highlight of June 11 is the Opening Ceremony that takes place in Mall of the Emirates in a twelve-hour long event marked by steep shopping discounts, raffle draws with prizes worth thousands of dirhams every hour, and spectacular giveaways throughout the day. A host of shows are also being organized to entertain shoppers at the Mall.
Laila Suhail, CEO of DSF Office said, “The DSF Office team was presented with a huge challenge in organizing DSS 2009 especially with concerns about the impact of the economic crisis. Nevertheless, this iconic summer event is here and our cooperation with private sector entities will see that visitors and residents have an unbeatable summer holiday in Dubai.”
“The core concepts of DSS remain the same but we have put an innovative touch to every concept be it shopping, family entertainment, winning, or even leisure. This edition has been the result of extensive research based on feedback from visitors of last year’s DSS and we are sure that the difference will be visible,” she added.
