Tourism Marketing Summit appeal has grown to international status, with Lebanon choosing to come forward with support the event, and request to host the Middle East Tourism Marketing Summit (METMS) in Beirut in 2011.
The METMS has attracted international interest following the inaugural event in Dubai on 05 November 2009, where it was announced that the highly anticipated luxury property, the Ottoman Palace by Rixos, on the Palm, Dubai has been confirmed as the host venue of the 2010 event.
The announcement was made by Summit Director, Nicki Page of Fusion Marketing, creator and organizing company of the METMS, to approximately 200 international and local delegates, who attended the event. A first of its kind, and under the patronage of Dubai’s Department of Tourism and Commerce Marketing, and supported by the Chamber of Commerce & Industry and Dubai Shopping Festival, the Summit’s line-up attracted senior representatives of hotels, tourism boards, marketing organizations and travel trade representatives alike.
Key international speakers included Director General of the Ministry of Tourism: Lebanon, Dr Nada Sardouk Ghandour, United Nations World Tourism Organisation’s Geoffrey Lipman, and author Daniel Levine. Speakers presented topics such as eco-tourism, Lebanon’s burgeoning tourism sector, social media and internet marketing.
“The METMS - a big idea - is part of a summit series. With delegate feedback showing an exceptional level of satisfaction, the summit looks set to become a calendar event, that will grow year on year, for the tourism industry to help inform and support our region increase market share of tourism arrivals,” said Page.
“The summit is unique in so many ways. It is a first of its kind for this region and was borne out of the insight that if we are to continue to succeed and move forward with purpose, we need to dare to be different,” she continued. “Quite simply, we need to start doing things differently to make the change required to set a new standard, deal with the challenges of a recovering economy and continue to set this region apart from the rest of the world. A fresh approach is required. We need to aggressively target the correct markets with fresh, creative approaches, ensuring we have aligned our marketing strategy with our business goals or we might very well get sucked up in the recession rut along with the rest of our economic colleagues.”
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