Attendees of the 3rd Middle East Mobility & Wireless Broadband Summit today received a firsthand perspective on Sun Microsystems’ vision for RFID (Radio Frequency Identification) – what the company calls a ‘disruptive’ technology that enables the ‘Internet of things’ rather than computers.
“While RFID is still very much just a concept in the Middle East and North Africa, the aspirations of this region to become a logistical hub and its appetite for new technology mean that RFID could conceivably take hold here at a faster pace than in some more developed markets,” said Graham Porter, Sun Microsystems’ marketing manager for MENA.
“Just as the Internet is a vast network of connected computers, so RFID can connect a universe of things to each other by recognizing and tracking objects, delivering tremendous benefits for the distribution and logistics industries, but also for inventory-heavy sectors that require a great deal of ‘track and trace,’ such as retail and even pharmaceuticals,” Porter added.
Sun and its partner Netlink highlighted the benefits of their emerging RFID software and hardware solutions during the RFID-specific track of the two-day event in Dubai. Porter’s presentation also highlighted Sun’s RFID research facility in the US, where customers from around the world can test their RFID scenarios before deploying new technology.
About Sun and RFID
Sun's RFID system strategy includes: Sun Java System RFID Software, Sun Java System RFID Tag and Ship Solution, RFID industry solutions, global RFID test centers, Sun hardware and storage technology, global client services, and third-party alliances. With the recent U.S. acquisition of SeeBeyond(TM), resulting in the addition of the Java Integration Suite, Sun has a complete and virtually unmatched portfolio of building blocks to create comprehensive RFID solutions. Sun Java System RFID Software is optimized for the Solaris Operating System and is also available on Linux.
For more information go to www.sun.com/rfid.
About Sun Microsystems, Inc.
A singular vision -- "The Network Is The Computer" (TM) -- guides Sun in the development of technologies that power the world's most important markets. Sun's philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at http://sun.com.
