Super-Max, manufacturer of the world's first triple-bladed disposable razor,
has been awarded the 2005 Advertisement Award in the Accessories, Fashion
and Toiletries category at Tenerife. The award was presented at the prestigious
annual Advertising Festival held this year at the sub-tropical island of
Tenerife, Spain, at the Mare Nostrum resort. Super-Max's television commercial
vied with a Rolex advertisement in the final round before walking away
with the honors.
The Advertising Festival is a unique event celebrating the best of the
Advertising Industry, with a series of special events including conferences
and courtesy leisure activities, culminating in an awards ceremony that
recognizes the finest ideas, themes and advertising concepts from the industry.
The Advertising Festival is more than just an industry event, and also
includes public opinion as visitors are involved.
The main theme of Super-Max's commercial is that its disposable razor is
so good that consumers refuse to throw it away after use. The television
commercial is the brainchild of advertisement firm Golley Slater and the
production house Wordley Production, and has been appreciated for design
quality and creativity in brand communication. The razor itself has won
accolades from consumers on account of its performance and comfort of use.
The Super-Max triple blade disposable razor retails across leading global
retail chains such as Carrefour, Tesco, Morrisons, Super Drug and Walgreens.
Ajay Bindroo, Global Sales and Marketing Director, Super-Max group, commented,
"It is an honor to have won in the face of extraordinarily stiff competition
from other leading global brands, and we are buoyed and determined to build
upon this success. We are delighted that our creative efforts in advertising
and promoting our brand have been recognized at the prestigious Advertisement
Festival and we shall continue to strive for creative excellence in our
targeted advertising".
Super-Max is a leading global player in shaving products with presence
in over 125 countries, and regional offices in the UK, USA, UAE, Mexico,
Brazil, Czech Republic and South Africa. Super-Max has recently launched
a new line of disposable razors targeted at both genders that have met
with positive response from the consumers worldwide.
"Super-Max is committed to offering extra value to consumers by investing
in progressive design based on a total quality approach, with a strong
emphasis on technological improvement that yields best dividends in terms
of product superiority and consumer satisfaction," Bindroo concluded.
About Super-Max:
Super-Max is a leading global player in shaving products with presence
in over 125 countries, and regional offices in the UK, USA, UAE, Mexico,
Brazil, Czech Republic and South Africa. Super-Max product range includes
triple-blade disposable razors, long handle twin blade disposable razors
with Comfort Grip, long handle twin blade disposable razors, short handled
twin-blade and single blade disposable razors, and a full range of regular
and premium double edge blades. Super-Max, which launched the world's first
tripe-blade disposable razor and is the only blade manufacturer to have
its own quality steel-making plant also manufactures and markets shaving
creams, gels, foams, balms, aftershave lotions and personal care accessories.
Further information can be found at www.supermaxworld.com
<http://www.supermaxworld.com>.
About the AD Awards:
The Advertising Festival 2005 is a unique event celebrating the best of
the Advertising Industry, with a series of special events including conferences
and courtesy leisure activities, culminating in a prestigious awards ceremony
recognizing the finest ideas, productions and advertising concepts. The
Advertising Festival is more than just an industry event; the Festival
reaches out to the public and involves them in the process, including a
screening presenting the Canary Islands People's Choice Award for best
Advertisement. October 2005 brought The Advertising Festival to the sub-tropical
island of Tenerife. The Advertising Festival was held at the Mare Nostrum
Resort.
