Swarovski announced the latest collaboration with a selection of traditional wear partners from the Gulf, culminating in an exclusive two-day event in Dubai on May 5th & 6th 2010. A VIP preview of this cooperation, showcasing stunning abaya and jalabiya designs shimmering with crystals, which will precede a series of elite trunk fashion shows the following day. This prestigious happening, will also see the launch of a brochure of the collection titled ‘Jawaher’, taking place under the SWAROVSKI ELEMENTS brand.
The exhibition and shows are to be staged in the contemporary XVA Gallery space in Al Bastakiya, Dubai. The event opens on the evening of May 5th, bringing together VIPs, the media and participating traditional partners and designers for a gala preview of the collection.
On May 6th, six of SWAROVSKI ELEMENTS’ selected traditional Ingredient Branding partners in the UAE will hold private abaya fashion trunk shows. Hanayen, First lady, First Choice House and Sweet Lady have welcomed the opportunity to invite their local female clients to these select viewings. Models are to showcase the sparkling designs, which will also be on static display – enabling customers to place orders for their preferred garments.
A beautifully photographed brochure shot by the internationally acclaimed celebrity and fashion photographer Neil Kirk accompanies the event. Captivatingly entitled Jawaher (Jewel), the booklet presents the collection along with designer accessories, jewellery, homeware and much more from regional talents such as Zumorrod (Bahrain); Ajooba (KSA); Bukanan (KSA); Kanzi (UAE); Sohad Acouri (UAE); Nawader (UAE); Jacky M (UAE); Arushi (UAE); SHADOW - By Bait Hanayen (KWI); and Barakat Crystalite (KWI). Designed to inspire and entice, this image brochure will be distributed to regional customers through a variety of marketing mediums. The publication also features glittering creations from brands and design partners across the globe, including Diego Dolcini (Italy); Christian Louboutin (France); Frangos Nikolas (Greece); Chelsea Taylor (USA); and Biyan (Indonesia).
This latest Swarovski initiative demonstrates the company’s commitment to supporting partners within the traditional Arabic sector, as well as providing a platform for the light-filled allure of crystals.
