Taajeer, the leasing specialist company in Saudi Arabia unveiled its new business strategy which entails the launch of specialized and innovative marketing and sales program for cars, heavy machinery and real estate. The new strategy also includes future plans to further increase the Company's presence in the market by opening 3 new branches each year to reach a total of 26 by the end of 2014 in order to cover most parts of the kingdom and increase its market share. The final leg of the strategy is to continue investing in corporate social responsibility programs in order to play a more vital role in the community.
Mr. Omar Hindi, Taajeer CEO announced the company's new strategy during a press conference where he also mentioned that Taajeer is about to present its file to CMA to increase its capital by 30%.
The CEO also announced additional investments in the Saudi market to coop with the increasing leasing demand. Mr. Hindi said: "By becoming a publically traded company will help Taajeer improve its market position and achieve leadership in the leasing sector. This step is part of our continuous efforts to develop and stay on top of our game as well as continue providing the best comprehensive Islamic leasing options to meet our customers' expectations."
Taajeer also underwent a major IT upgrade program by deploying the new Oracle 12 system and joining SADAD system which will further enhance its customer service systems, link the Company's various operations, and will predominantly assist the company during the expansion in the near future.
