Taj Mall and Play & Sunny FM introduce together an innovative live broadcasting

Published March 14th, 2010 - 03:31 GMT

In a never before seen collaboration , Taj , the soon to open lifestyle destination shopping center will be venturing into a unique offering with the iconic Play 99.6 Jordan's no.1 Hit Music Station, and Sunny FM 105.1 feel good station. For the first time in the country, the studios of both stations will be broadcasting live from Taj.
The collaboration brings with it the opportunity for Taj visitors to feel a dynamic and energetic hype while being able to watch an ongoing live coverage of all of the stations programs.
The purpose behind this move is to add value to the Taj cultured consumer lifestyle. Both Taj and the 2 radio stations envisage an immediate entertainment offering, allowing for an active interaction and a Taj distinct ambiance to prevail.

This exceptional collaboration between the two brings a unique type of added value which is in line with Taj's strategy to deliver innovative concepts that will set trends in fashion, food and entertainment for years to come.

In a Statement, Mr. Halim Salfiti, chairman of the board of Al Tajamouat for Touristic Projects plc, the company in charge of Taj’s development, expressed Taj’s excitement behind this one of a kind new concept, which will complement the future cosmopolitan image of Amman that Taj is aiming to contribute to.

From his part Mr. Zafer Younis, the General Manager of Modernmedia, the company that represents Play 99.6 and Sunny 105.1 FM stated that the philosophy of Taj blends perfectly well with the mission  and vision of both radio stations, acting as the ideal starting point for taking Play 99.6 and Sunny 105.1 FM to the next level. 

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