Tatweer and DreamWorks Animation Strike Strategic Alliance to Create World's First DreamWorks Animation Theme Park in Dubai

Published February 10th, 2008 - 02:27 GMT


- Venture Adds Further Value to Dubai's Tourism Offerings

Tatweer, a member of Dubai Holding, today announced it has formed a
strategic alliance with US-based DreamWorks Animation SKG, Inc. (NYSE: DWA)
to develop a diverse portfolio of tourism and leisure projects in
Dubailand(TM), the world's most ambitious tourism, leisure and
entertainment destination.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080207/292451 )

A highlight of the alliance will be the creation of the world's first
DreamWorks Animation branded theme park in Dubai. The outlay at the 5
million sq feet theme park project is a multi-billion AED investment.

The venture will bring to life the much-loved characters from
DreamWorks Animation films, including Shrek, the upcoming Kung Fu Panda and
several others, to create adventures and attractions in a first of its kind
development for the studio.

Tatweer and DreamWorks Animation will also work together to develop new
concepts, including Dreamworks Animation themed restaurants, hotels and
retail outlets in the region, providing unique experiences through the use
of innovative media and creative storytelling.

Saeed Al Muntafiq, Executive Chairman of Tatweer, said: "We are
extremely proud of our alliance with DreamWorks Animation. The partnership
demonstrates our dedication to deliver on the tourism objectives of Dubai
Strategic Plan 2015, announced by His Highness Sheikh Mohammed bin Rashid
Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of
Dubai.

"As the owner and developer of the three-billion sq ft Dubailand(TM),
which hosts some of the world's most enchanting entertainment concepts,
Tatweer has become a leader in bringing landmark projects to Dubai,
including Bawadi, Tiger Woods Dubai and the world's best theme parks.
DreamWorks Animation's global reputation in character creation and its
strong character portfolio will add further value to our offering,
providing an enhanced experience to visitors and tourists."

Jeffrey Katzenberg, CEO of DreamWorks Animation, said: "We are thrilled
to bring the first DreamWorks Animation dedicated theme park to Dubai
through our alliance with Tatweer for Dubailand(TM). This relationship will
allow us to create an exciting destination where families and tourists will
enjoy the unique opportunity to interact with DreamWorks branded content
within Dubailand(TM)."

Roger Enrico, Chairman of DreamWorks Animation, adds: "We are excited
over the opportunity to align DreamWorks Animation with a company like
Tatweer, which has a proven reputation as a leader in the growing tourism,
leisure and entertainment industry throughout this region. The
complementary strengths of both organizations will further contribute to
Dubai's emergence as a premier global tourist destination."

Tatweer's strategic partnerships for unique entertainment concepts with
world leading entertainment brands such as Dreamworks Animation will help
Dubai meet its tourism objectives of attracting an average of 15 million
tourists annually to Dubai.

Dubailand spreads on an area of 3 billion sq ft, and includes Universal
Studios Dubailand, Dubai Sports City, Motor City, Falcon City, Dubai
Heritage Vision, and Al Barari are projects that are under advanced stages
of development in Dubailand(TM). The Polo and Equestrian Club and City of
Arabia are currently in the initial stages of infrastructure work.

About DreamWorks Animation SKG

DreamWorks Animation is principally devoted to developing and producing
computer generated, or CG, animated feature films. With world-class
creative talent, a strong and experienced management team and advanced CG
filmmaking technology and techniques, DreamWorks Animation makes high
quality CG animated films meant for a broad movie-going audience. The
Company has theatrically released a total of fifteen animated feature
films, including Antz, Shrek, Shrek 2, Shark Tale, Over the Hedge, Shrek
the Third and Bee Movie.

About Dubailand

Dubailand, a member of Tatweer, is the world's most ambitious tourism,
leisure and entertainment project, catering to the needs of the entire
family. The unique 3 billion sq. ft. development has been designed to
catalyze the position of Dubai as an international hub of family tourism,
appealing to tourist segments across genders, age group, world regions and
activity preferences. Dubailand is projected to attract millions of
tourists annually from around the world.

The diverse projects under Dubailand include theme parks, eco-tourism
projects, shopping malls, restaurants and residential units that are being
developed by UAE, GCC and international investors.

A product of extraordinary vision, Dubailand will be an attractive
place to 'live, work and play' for the emirate's growing population, both
as a leisure destination and an appropriate setting for business and
entertainment development.

About Tatweer:

Launched in December 2005, Tatweer is one the region's most dynamic
enterprises and a member of Dubai Holding. Comprising 10 market-leading
brands, it oversees an ambitious business development plan. Its current
portfolio is divided into Energy & Healthcare, Tourism & Entertainment, and
Industry & Real Estate offerings. Its entities include Dubai Healthcare
City, the region's hub for world-class quality healthcare services; Mizin,
one of the most advanced real estate companies in the region; Universal
City Dubailand, the 22 million sq ft development, featuring Universal
Studios Dubailand as its centerpiece; "The Tiger Woods - Dubai", an
exclusive golf community that will include the first Tiger Woods designed
golf course; Dubailand, one of the biggest leisure, entertainment and
tourism destinations in the Middle East; Dubai Industrial City, an
industrial township to develop Dubai as a leading manufacturing hub;
Bawadi, the world's leading hospitality and entertainment project hosting
51 luxury hotels and more than 60,000 hotel rooms; Dubai Energy, investing
in regional and global energy opportunities and building a diversified
investment portfolio; Dubai Mercantile Exchange, the first energy futures
exchange in the Middle East set up in partnership with the New York
Mercantile Exchange and Global Village, a premier family destination for
culture, entertainment, cuisine and commerce.

Tatweer's entities continue to consolidate a group of life-improving
industries in addition to pioneering joint venture initiatives with leading
global conglomerates. They continuously strive for world-class performance,
while implementing leadership development to drive and sustain business
excellence, quality and high performance.

 


 


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