Technocare introduces foneswap program for easy trade-in for mobile phones

Published August 15th, 2010 - 11:52 GMT

Dubai based Technocare, a part of the Koohiji Group of Companies introduces its foneswap program in the UAE. The web driven process provides an easy platform for mobile phone users to trade-in old mobile phones. It also facilitates vendors and retailers to utilize the program for strategic marketing initiatives that allows customers to upgrade their phones or avail of rebates on other products purchases.

Trade-in or recycling of products through foneswap assures best prices, special offers and follows an easy process. Convenient to use, the company organizes free pick up of mobile phones from home by FedEx or can be taken to over 100 participating retailers in the UAE market.

Foneswap's large number of handsets listed on the website provides customers easy value assessment of phones depending on the model and working condition. Payment is made within 48 hours with options that include direct to bank credit, cash collection from any UAE Exchange outlets, or benefit from redeemable vouchers at major retail outlets across the UAE.

Speaking about the foneswap program, Pramod Kattel, General Manager, Technocare, said, "Technocare has been servicing the telecom industry for over 10 years and focuses on reverse logistics and customer care activities. The introduction of the foneswap program now enables us to offer a complete lifecycle management of products from warranty management to end of life recycling."

"The replacement and upgrade market in the UAE is one of the highest in the world with industry estimates suggesting figures of over 2 million handsets a year. Adding the foneswap program to our business portfolio now makes it possible to interact directly with the customer through the web program." He added.

One of the most cost beneficial trade-in programs; foneswap can provide cash back up to AED 400 for a working handset that could be as old as three years brought in without add-ons such as charger, original box or manual. Defective phones may also give customers a cash back chance. This provides a dual purpose for both, the customer, as well as creates an efficient way to promote product recycling thereby supporting the environment.

High end technology integration by the company includes RFID technology (Radio Frequency ID) that allows a seamless handling of the logistics involved in the trade-in process. Easy and up-to-date access to information ensures that foneswap users are provided with the highest service quality.

Strong links with the industry has enabled foneswap to make a quick start to trade-in campaigns that have been widely accepted by various channels within a short period of three months.

Foneswap has also seen a keen participation and interest by corporate organizations that are working towards their Corporate Social responsibility (CSR) and Waste Electrical and Electronic Equipment objectives (WEEE). Technocare is a member of the Emirates Environmental Group (EEG), and the units that come through the foneswap program will support the Million Tree initiative of the EEG. 

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