Technogym Innovation Tour 2008 lands in Bahrain

Published October 22nd, 2008 - 09:34 GMT
Al Bawaba
Al Bawaba

Technogym Innovation Tour 2008 lands in Bahrain
An event to introduce Technogym new solution for the Wellness Industry 


Technogym, the International leading company in the Fitness and Wellness market, is organizing in the Kingdom of Bahrain a unique event dedicated to all Fitness and Wellness operators to introduce all its new product and services. The event will take place at Sheraton Hotel – Al Taj Ballroom – on October 29th from 6.30pm to 10pm.
At Technogym research and innovation have always  represented the key values behind the development of products and services. The innovation tour has been taken to Bahrain with the precise goal of sharing with all Technogym Customers and local Operators an experience through Technogym product and services distinctive marks: innovation, quality and design.

Technogym unveiled in 2002 the Excite line, the world’s first cardiovascular range to feature a fully integrated TV touch screen, fast track control and multi-sensorial design. In 2007 Excite has been the first cardiovascular line featuring the integration between with iPod and at FIBO 2008 Technogym will introduce the new Wellness TV with digital video broadcasting. Users will be able to control their iPod video and audio selection directly via their cardio equipment display and be able to view their iPod contents and exercise data simultaneously.   Technogym’s Excite line includes a treadmill, upright bike, recumbent bike, elliptical, step and  CardioWave™.  Excite becomes now the most complete cardiovascular line of the world thanks to the introduction in 2007 of Excite Top and in 2008 of Excite Jog, latest commercial treadmill which is ideally suited for facilities with limited space. Excite JOG is space efficient and takes up less space than other treadmills, without compromising on the running belt size or speed. It is also more accessible than other treadmills, thanks to the machine’s lower running surface, which is closer to the ground by around 20cm.

Technogym stand will also offer the possibility to attend seminars on FLEXability, a totally new and innovative range of equipment, designed to increase flexibility, that is essential to active ageing, to improve posture and to lead a full and satisfying personal and professional lifestyle. FLEXability Line enables initial assessment of flexibility and continuous monitoring of improvement. An easily comprehensive feedback helps motivate clients and prevent dropout, offering members an easy, comfortable and quick approach to stretching.

At its fourth Olympic appointment as official supplier of fitness equipment (Sydney, Athens, Torino and Beijing) and ever attentive to user needs, from beginners to advanced, Technogym has applied its long-standing expertise in competitive sport to develop Pure Strength the new plate loaded strength equipment line  for sport performance new product with a high biomechanical content. With its strong looks, versatile nature and durable build, Pure Strength is ideal for intensive use in the gym. Plate loaded equipment conveys the same feeling of naked, raw power as free weights, but is safer to use and requires less coordination, thus offering many advantages.

Technogym’s offer embraces products, software and services, to create the Total Wellness Solution, for both club operators and  members. Product lines come alongside with added value services to help operators increasing their club level of attraction and retention and to offer members an involving wellness experience with tangible results. In 2008 Technogym launches new programs for Kinesis and Easy Line to make the Total Wellness more complete and attraction for a wider users target.