Technogym, leaders in wellness and design opens in Dubai

Published November 5th, 2009 - 09:26 GMT

Technogym, well renowned for its state of the art wellness design equipment will inaugurate its showroom officially on Tuesday, 3rd November, 2009, prior to its soft opening in May 2009. The showroom is located in the heart of Zabeel Road, Dubai. Technogym becomes the first international top player in the fitness and wellness industry to set a branch in the Emirates to be closer and offer better support to both business and private customers.

On the day, the opening will be hosted by Mr. Nerio Alessandri, The Chief Designer and Founder of Technogym who will arrive from Technogym’s Headquarters in Cesena, Italy. Christian Dietrich, Managing Director, Technogym Emirates, has moved to Dubai with a matured strong experience on the industry and will manage the showroom, heading the activities in the UAE.

Mr. Nerio Alessandri said “Technogym has been existent for over 25 years and we are very proud of our expansion in the region. This gives us the opportunity to develop our business in this strategic area and spread our wellness lifestyle philosophy which we are actively promoting worldwide for everybody: people, governments and corporates”.

Mr. Christian Dietrich added, “Our clients are quite happy with the new design of our showroom which represents the real look and feel of Technogym worldwide. On a business perspective, United Arab Emirates represent a very fast growing market and now that we are present here, Technogym Emirates will be able to improve its customer service quality and its market penetration.”

At the opening, Technogym will introduce and unveil the new Run Personal,  a revolutionary product with a sleek design by the Italian architect and industrial designer Antonio Citterio with Toan Nguyen who also fashioned the Kinesis Personal. The Run Personal is a measured blend of wellness and design, to create a new offer in both the wellness and the design market. The silhouette is strongly innovative and the use of precious and sophisticated material, never used before for exercise equipment, makes Run Personal a beautiful piece of design even when still. Run Personal design is constructed with “soft touch” materials, like glass and aluminium. The machine’s interactive features include a 19” TV screen IPhone/IPod connection, a USB port,  Games to train your mind while you are training your body and a  Plug & Train facility to keep exercises on track.

Catherine Belbin, Senior Editor, identity, said “For the past seven years identity , the regions leading design magazine, has  highlighting sculptural buildings and interiors which are balanced and aesthtically appealing. As part of our anniversary celebrations we join Technogym entrepreuneur Nerio Alessandri whose  design philosophy has revolutionised excercise environments  and Architect Antonio Citterio for the launch of their new Personal Run gym equipment in their new Dubai showroom, where art meets architecture, meets fitness in a design celebration.”

The size of the Technogym Emirates showroom is approximately 110 square metres and houses an exquisite Home collection such as the Kinesis Personal Vision, the new Kinesis leather, Unica, Spazio Forma and wellness tools. In the commercial range, the showroom displays Vario, Visio and Flexability. Technogym guarantees delivery of its orders in a weeks time with a 2 year warranty for home gym equipment.
Technogym Emirates will strengthen the position of the company as leading provider of premium fitness appliances in Europe, Asia and South America, and among the top 3 in the world. With over 1,400 employees, 450 outside of Italy, 12 branches world wide, Technogym exports 85% of its production to 100 countries.  More than 35,000 Wellness centres are equipped with Technogym and 20,000 private homes in Italy alone. 

Dubai has always represented for Technogym the hub to coordinate the Middle East and the Gulf area distributors,  since 2005 is active in Dubai a Technogym Representative Office directed by Mr. Michele Moro who worked alongside Wellness Solution in order to evolve the partnership to the joint venture stage.

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