th1ng and th2ng, the award-winning production partners to the film, television and advertising industries, are launching in the Middle East.
Through a partnership with IMC, part of the Al Fahim Group, th1ng and th2ng will gain an immediate presence in the Middle East with offices in Abu Dhabi, Dubai, Doha and Muscat.
The venture brings the award-winning creative and production capabilities of th1ng and th2ng to clients and their agencies across the Gulf.
“Our partnership with IMC and Al Fahim provides the Gulf’s leading brands and businesses with immediate access to a wide range of directing and designing talent, as well as supports and services the creative and production needs of their advertising, public relations and design agencies,” says Dominic Buttimore, Group CEO of th1ng.
The th1ng group has been producing high quality work for film, television, web and events since 2003. Working in all types of media, th1ng focuses on 2D/3D animation and graphics. th2ng specialises in live action.
Gulf-based clients and agencies will be able to draw exclusively upon the experience and talent of 25 directors and designers, alongside production and support staff, full-time editors, creative and compositing teams to realise their advertising, promotional and branding projects. th1ng / th2ng will provide all production and post-production from its purpose-built studios in Soho, London. The studios provide a comprehensive post-production offer, from compositing to full 3DCGI.
Adds Buttimore: “We are able to offer Gulf clients and their agencies a one stop-shop. Not only can we help create the brief and then the strategy and execution of advertising, promotional and branding work, but also we can take their projects through production and post-production all under one roof.”
The arrival of th1ng / th2ng in the region has resulted in commissions from Memac Ogilvy for ACDelco and Team Y&R for Rani.
th2ng has directed and produced TV commercials for Team Y&R’s Dubai offer to promote Rani, the leading juice drinks brand with real fruit pieces in the Middle East. Mixing live-action film and 3D animation ( from th1ng ), gigantic hyper-real Rani fruit pop up magically from behind buildings, cars and such like within a sun-kissed Beirut setting, before gently floating skywards to the delight of people passing by. The ads are currently airing across the region.
th1ng is currently directing a new commercial to reinforce ACDelco’s global leadership in automotive replacement parts for airing at the F1 Grand Prix in Abu Dhabi.
th1ng / th2ng is further marking its arrival in the region at The Middle East Public Relations Congress (Dubai, 8-12 November 2009). Dominic Buttimore will address delegates on the power of visual media to drive PR effectiveness on Tuesday 9th. th1ng is also Strategic Media Sponsor to the Congress, which is the longest running, largest and most comprehensive event of its kind in the
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