Cheltenham Racecourse today announced that leading international luxury
shirt brand Thomas Pink is to sponsor the prestigious awards for the top
jockey and trainer at both The Open in November and The Festival in March.
The Thomas Pink Leading Rider Award and Thomas Pink Leading Trainer Award
will be presented at both of Cheltenham's biggest meetings to the jockey and
trainer who win the most races, with the number of second, third and fourth
places being taken into account if necessary.
At both The Open and The Festival, racegoers and television viewers alike
will be able to spot the jockey who is leading the standings at any stage, as
they will be wearing a pink armband during any races in which they take part.
The Festival Awards have been an integral part of Cheltenham
for many years, but the introduction of two prestigious awards to the Open
from 13-15th November underlines the growing appeal of these three days, with
18 highly competitive races, headlined by the GBP150,000 Paddy Power Gold
Cup. The Awards will give added profile to Cheltenham's most successful
trainers and riders and provide Thomas Pink with a retail presence at the
meetings to showcase their goods.
Cheltenham's Director of Sponsorship Peter McNeile said: "We
are delighted to be welcoming Thomas Pink back to sponsorship at Cheltenham.
From 2000 to 2002 Thomas Pink sponsored The Thomas Pink Gold Cup at
Cheltenham. Its products are an excellent fit with a significant proportion
of our customers and The Thomas Pink Leading Rider and Trainer awards will
add further lustre to those two most eagerly contested prizes at both of our
Jonathan Heilbron, President & CEO of Thomas Pink, welcomed
the deal. "The Cheltenham arena provides the stage for the best talent and
competition in the world of jump racing. We are thrilled to be involved with
the sport of the horse, so important in the heritage of our brand, and to
support the talented individuals who strive with such intensity and
commitment for success".
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