Thuraya Focuses on NGOs as Major Market Segment

Published July 20th, 2010 - 09:47 GMT

Non-government organisations (NGOs) and disaster management agencies which coordinate global humanitarian and relief efforts are a key market segment for Thuraya Telecom Co. Communications is one of the most vital requirements for NGO's success. These agencies which operate in numerous parts of the world are on many occasions based in indigenous and remote hotspots that are not appropriately served by terrestrial telecom networks. Hence, NGOs are always on the look-out for handy and reliable telecom solutions.

With this in mind, Thuraya has been very active in the NGOs communications market. The Company's participation in Aid and International Development Forum (AIDF) to be held in Washington D.C from 22nd to 23rd July is an example of its initiatives to better understand and serve this key market.

"We have proven satellite IP, voice, rural telephony and emergency communications products that have been widely used by international NGOs within our 140-country coverage area," said Thuraya's Vice President Corporate Communications, Ebrahim K. Ebrahim.

"In fact, most of the NGOs operating around the world today are in Asia, Africa and the Middle East which are core markets and which are supported by Thuraya's dynamic world-class network," he added.

On top of the Company's service list is the world's smallest satellite broadband solution, Thuraya IP, which provides high speed data through a compact A-5 sized device that facilitates web browsing and video-streaming at efficient speeds for the NGO sector.

Thuraya pioneered the Mobile Satellite Services (MSS) sector's first NettedComms solution for emergency communications. It integrates different telecom platforms in a closed user group allowing diverse humanitarian and aid agencies to communicate with one another even when terrestrial networks have been destroyed. For voice services, Thuraya provides the world's toughest satellite phone, Thuraya XT designed with features that best suit outdoor satellite telecoms.

"The NGO and disaster management sector is growing as a market segment and have very specialised telecom needs. At Thuraya, we are building our knowledge and expertise with this sector for many years now, culminating in establishing a dedicated business team to efficiently address their needs and demands," said Mr. Ebrahim. 

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