TVision, Egypt’s leading media production company focusing on unscripted programs, in cooperation with Promomedia, the largest media representation house in Egypt, announced today that it will be producing an exciting new television program, Al Tagrebah, to debut during Ramadan 2008. The program, which will be directed by Mohamed Shaker and featuring well-known celebrities from the region, will be the first ever of its kind for the Arab World.
The show comes from the same people that created and produced Al Shakka, which received widespread praise from viewers. Broadcast during Ramadan 2007, Al Shakka quickly became known as one of the most popular programs in the history of Arab television. The Museum of Radio and Television in Los Angeles rated it as the most successful program in the Arab World during Ramadan, while almost all of Egypt’s leading newspapers, websites, and radio stations voted it the number one program during that period.
“It’s a challenge to give Arab viewers something we know they will respond to,” stated TVision CEO Tarek Ganainy, “but I’m confident we’ve hit the mark with Al Tagrebah. As the Arab World’s first celebrity reality TV show, Al Tagrebah will have all the same qualities that made our previous work so appealing; its innovative, fun, and a fresh break from the rest of the programming that viewers will see during Ramadan.”
Once again, TVision will be working alongside Promomedia, reprising the roles they played together with Al Shakka. “With Promomedia as our distributor, we know we are getting an industry leader, whose aggressive, energetic approach, is a perfect fit for Al Tagrebah,” added Tarek.
Promo Media CEO Amgad Sabry agreed, and expressed his hopes for the new program. “There is a lot of strong competition during this period, so we know we have to bring only the best to viewers. Viewership is high during this time of year, and we’re confident that more people will be watching Al Tagrebah than any other program.”
When it comes to meeting viewer demands for quality, entertaining programming, Sabry is nothing but confident. “Just wait until you see what we have in store for you. The region’s first and biggest celebrity reality program is going to keep families waiting with anticipation for each new episode.”
About TVision:
TVision was found in 2004 by Tarek El Ganainy as one of the first fully integrated creative media companies in the Middle East. With a new approach to the industry that focuses on creative, fresh ideas, TVision is building a reputation as one of the most innovative companies to emerge in recent years. Their client list includes Rotana, Tarek Nour, NBN, City TV, MBC, Egyptian TV, Abu Dhabi TV, Showtime, Otv, Orbit, Promo Media, and Egyptair.
About Promomedia:
Launched in 2006, Promomedia is currently the largest media representation house in Egypt. They have exclusive media representation of OTV and El Masry El Yom, and have joint ventured in several TV Productions which aired on Egyptian TV and other regional Satellite channels such as Abu Dhabi Channel, Showtime, Orbit, OTVE and El Hayat.
